At ddi we are obsessed with creating better leaders because we believe that’s the key to a better future – for organizations, for employees, and our communitiesDdi’s marketing team aims to bring that mission to life through powerful storytelling and thought leadership that can chance the worldIf you’re looking for a role where you can make a positive difference for others and yourself, we want you on our teamWe are a high performing team who care deeply about doing great work while balancing personal needs, and we’re looking for a content leader who can take us in an exciting and creative direction.
Our content strategy manager will primarily focus on leading the strategic planning and development of compelling creative content in a variety of mediums to drive businessIn this role, you will establish and implement content strategy aligned with ddi’s core messages and business prioritiesYou will lead a team of content managers, creators, and social/pr functionsYou will be part of one of the best b2b marketing teams around and will look closely with the team to develop and implement the approach to build digital authority, audience credibility and inbound traffic by aligning content creation resources that support engagement with ddi’s target audience’s and personas.
It`s also important to note, that ddi is a distributed workplaceOur team is primarily based in pittsburgh currently, but you can work from anywhere in the united states.
Spend your days:
Developing and executing a content strategy for ddi that strengthens our position as a thought leader while driving awareness, followers, subscribers, and leads that create revenue.
Establishing processes and methodologies to collect, analyze and report on content marketing success via standard content marketing related kpis to inform and optimize ongoing content
Creating a steady stream of omnichannel assets that can be leveraged across various channels to ensure meeting or exceeded performance goalsThese assets may include but are not limited to: high-value downloadable pieces, research, videos, podcasts, blogs, email content, ads, webinar content, and short-form content.
Owning the content lifecycle ensuring content is continually current and optimized.
Supporting and coaching global operations to localize and leverage content.
Ensuring that content plans and campaigns are mapped to buyer journeys and performing at each stage of the sales funnel.
Owning content tone and qualityOverseeing editing processes and coach team around content standards and to up their game with every new piece produced.
Using audience insights, personas, buying journeys, messaging themes, keyword research, campaign plans, competitive information, and content performance analytics to build and execute the content strategy and plan.
Substantially supporting seo and search engine marketing initiatives with keyword optimization, linking strategy and metadata management.
Being a thought leader proactively providing trends, topic ideas, and best practices to thought leaders, smes, and other teams to inform the creation of high-quality content
Leading the content & initiating cross functional collaborate by:
Leading the content team ensuring a cohesive omni-channel content strategy
Managing social media and public relations functions.
Having responsibility for the content development process working in conjunction with portfolio marketing managers, design, web development and demand generation.
Leading a team responsible for website messaging and content to ensure content resonates with key personas as well as optimized for search.
Collaborating with sem strategist, execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals
Building partnerships with key stakeholders including portfolio marketing, field marketing, demand generation, lead generation, web team and creative team to ensure content is well executed and used effectively.
Cultivating relationships with internal ddi thought leaders and subject matter experts to produce compelling, effective content.
Participating in agile process and collaborate cross-functionally to manage workflows and deadlines from conceptualization to publishing.
What you’ll bring to the table
First and foremost, you are a marketer, an exceptional communicator (writer, storyteller) and have a strong understanding of the content management landscape and how content drives business resultsYou can distill complex ideas into easily understandable content, identify and develop great content ideas and keep the quality of content consistent with brand.
Five to 10 years of related b2b marketing experience (e.gContent marketing, digital marketing, publishing, editorial, journalism, copywriting,)
5 years of experience leading marketing or content teams
Exceptional writer and communicator in b2b environment
Solid experience with seo strategy and content optimization
Experience in most of these key areas:
Developing website messaging and content
Web analytics tools and basic data analysis
Managing social media channels and content
Directing public relations, crisis communications, and media relations
Journalism, copywriting publishing with a digital focus
Web publishing and content management and inventory tools
Content audit processes, inventory maintenance, taxonomy management, content tagging and metadata management
Mapping content to the journey of the buyer or other audience persona journey
Familiarity with variety of inbound/outbound digital marketing, as well as paid, earned, and owned channels
You may also have experience in a consulting or professional services firm in the field of leadership, hr or talent managementWhile not required, it would certainly help you get a jump start in the role.
If this sounds like you, we can`t wait to hear from you!
