Job details
Job type full-time
Full job description
A bit about us:
We’re on a mission to change healthcare — how it’s paid for, delivered, experiencedWe want to put people center stage, not process or profitWe are guided by a deep belief that every person on medicare should be treated like we would treat a member of our own family: with loving care and a profound commitment to their health and well-being.
That’s why we’re gathering a whole bunch of smart, big-hearted people to create a new kind of healthcare company — one that combines compassion, health insurance, clinical care, and technology seamlessly.
`we want to partner with people we love for a cause we believe inLife is shortJoin us.`
About this role:
The growth marketing team is responsible for acquiring leads and members for devoted by taking an analytical approach to marketingWe develop marketing strategies, design tests around various levers such as targeting and bidding, analyze performance metrics, and continuously iterate based on learningsWe work in a cross functional team of creative, data science, product, engineering, and sales to fuel the engine of growth.
Digital acquisition is a large and growing piece of devoted’s overall customer acquisition strategyAs the baby boomer generation ages into medicare, they expect a seamless digital experience like they have grown accustomed to in all other areas of their lifeWe need a leader to help ensure that devoted is ready to meet this population digitally, introduce devoted’s offering to them, and nurture them through the sales funnel.
You will have direct p&l responsibility to drive leads and members digitallyYou will develop and own the campaign strategy and execution across display, paid search, social, youtube, and other channels to comeYou will be responsible for building and shaping your team of high performing managers and analysts to support aggressive growth and profitability targets while also being the voice of your channels with stakeholders across the organizationYou will need to develop strong relationships with our internal partners in sales and technology to push roadmaps forward.
Responsibilities:
Reporting to the head of growth marketing, manage a team of channel managers and analysts who are in responsible for day to day budget and campaign optimization
Manage a multi-million dollar advertising budget to achieve customer acquisition targets within aggressive roi constraints
Guide the development and execution of channel-level roadmaps and testing plans
Improve the overall digital prospect experience from ad impression to website interactions and retargeting
Work closely with product, data science and engineering to advance targeting, tracking and analytics capabilities, and integrate customer data into our home-grown crmbe the primary partner of our internal creative directors to determine the creative big swings and initiatives
Partner with local sales teams to tailor digital marketing plans for each market across the united states
Qualifications:
5+ years of experience as an analytical operator, ideally responsible for directly driving business outcomes
Experienced in one or more digital advertising tools such as google analytics, google adwords, facebook, hubpsot, instapage
Fluency in sql and spreadsheets; comfortable diving into data to perform ad-hoc analyses and articulating data needs
Ability to break down complex and ambiguous problems, perform analyses and draw actionable insights from imperfect data
Strategic mindset with thoughtful risk-taking and p&l responsibility
Positive team player with exposure or experience in entrepreneurial initiatives
A learning mindset and comfortable dealing with rapid changes in the market
Bonus: experience working with engineers to implement tracking and reporting capabilities, and/or working with data scientists / data engineers to design or augment data pipelines
Bonus: ability to partner with product managers, ux designers and developers on designing and optimizing end-to-end digital experiences
#li-remote li-em1
If you love running towards complex challenges and transforming them into solutions, if you want to make a potentially huge impact on many lives, and if you are looking for a disruptive startup with an inspiring and talented team, devoted health may be the place for you!
Devoted is an equal opportunity employerWe are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the businessWe value diversity and collaborationIndividuals are respected for their skills, experience, and unique perspectivesThis commitment is embodied in devoted’s code of conduct, our company values and the way we do business.
As an equal opportunity employer, the company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by lawOur management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
Covid-19 vaccination requirement: where permitted by applicable law, candidates must have received or be willing to receive the covid-19 vaccine by date of hire to be consideredThe company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief, practice, or observance.
