Job details
Salary $80,000 a year
Full job description
The director b2b digital marketing strategy & web dev practice leader has three major focus areas, plus a preferred fourth:
1Senior level marketing and business knowledge to lead the development of marketing strategy projects, bringing an in-depth understanding of b2b and b2b business models, a strong understanding of the multiple digital marketing tactics that deliver results and a polished, professional and credible presentation styleIn addition, deeper knowledge and experience with persona-based content development, including email marketing, is preferred, so as to round out the team’s capabilities in our strategy development work.
2Client management of complex, integrated marketing programs that include seo, paid digital/social, organic social, email and content marketingStrong domain knowledge is a must for paid digital/social advertising (primarily search, social, display, shopping and video), social media and content marketing, search engine optimization (seo), landing page development, email marketing and conversion rate optimization (cro).
3Client-facing and external/internal project team management for all aspects of website (and occasional software) development projects, including application of principles of user experience design (ux), conversion rate optimization (cro) and seo factors that are impacted by design, programming and codingIn addition to managing project and project resources, this position is fully responsible for development of the website strategy and architecture, wireframes, content thrust mapping, content conversion outlines, and copywriting, all to maximize user experience and conversion capability of developed sites.
4[preferred] business development that focuses on b2b client acquisition, including the outreach that involves target companies, and following the cxl approach, incorporates them in your media machine by using creative tactics such as interviewing them, featuring them, getting them to speak at our events, getting them to join our community and we join theirs, creating and nurturing warm relationships that develop into strong business relationships over time.
This key position is 100% remote, and is for a seasoned business leader who understands how agencies work, in addition to having a broad understanding of (primarily) b2b business models employed by our clients, including revenue/cost structuresThis is a doer/management position that also includes overseeing day-to-day activities of employees and contractors, so a proven ability to deliver results through others is a mustAs a leader of our organization, you would show the way by demonstrating a continual growth in your knowledge and skills so as to enlarge directivegroup’s industry authority position, including writing articles for internal and external blogs, speaking at conferences and seminars, making content updates to our corporate website, developing and delivering presentations, networking and referring new clients, etc.
To do well in this role, you will require:
Strong experience in developing strategic, research-based reports that either follow standard structures or are completely adhoc yet still deliver meaningful and actionable results.
Strong client relationship management and outstanding representation of company and industry in small settings and large venues, including fostering our industry-leading pov.
Strong knowledge of b2b digital marketing tactics, how they work in an integrated fashion, and how to get to top performance for each individual tactic.
Strong organizational leadership and culture-building capabilities to facilitate a high performing team built on the principles of excellence and mutual support to attain outstanding, industry-leading performance.
Strong capabilities in project management, process management and all internal administrative processes that underlie a consistently strong performance.
Compensation:
$80,000
Responsibilities:
Outcomes: first six months
Expertly manages the development of directivegroup strategies, including development of tactics recommendations within domains of expertise (content, email), and subsequent presentation and implementation of these strategies.
Successfully develops and executes growth plans for clients under management (by self and others on your team) to meet performance goals of at least 20% growth yoy in measures of individual client performance across all (integrated) program tactics.
Executes website development project management best practices to deliver all in-scope requirements within given timeframe and within given hours, for self and all managed resources.
Develops compelling sales/marketing content that delivers results, particularly email and website page content following the ‘conversion story’ flow that uses best practices for high conversions
Leads thought leadership internally/externally to build the directivegroup brand and to generate interest in our services, including b2b outreach effort that delivers at least one new client per quarter.
Satisfactorily completes cxl mini-degrees (dg pays, but partially on your own time) for conversion optimization and growth marketing.
Qualifications:
6+ years b2b digital marketing complex program set-up and management for mid-size national or internationally based companies.
5+ years web dev project management strong preference for project management certification.
5+ years managing within and leading employee, in a fast-paced, virtual work environment.
3+ years of content/email development experience broadly across both b2b and b2c companies.
[preferred] 5+ years’ experience with traditional marketing for b2b clients, both agency and client side.
Completed undergraduate degree with outstanding credentials.
Postgraduate degree and/or professional designation an asset.
Strong business acumen and experience in communicating with executives at larger companies and owners/ceos and smaller companies.
[preferred] business strategy or business analyst roles that exposed you to multiple business models.
Personal characteristics
Leads co-creation of a culture that supports our vision, built on two pillars: 1) accountability and ability to debate ideas and 2) creation of a trust-based “safe” environment that supports all team members.
Strong organization skills and project management skills.
Superior written and verbal communication skills.
Excellent meeting facilitation skills.
Demonstrates superior leadership skills, confidence and a high level of maturity.
Loves working with people and facilitating personal growth.
Demonstrates extremely effective managerial and oversight skills.
About company
Directivegroup is a digital marketing agency that creates a unique and powerful online presence for each of our clients so as to deliver extraordinarily high resultsWe focus on b2b, saas, and ecommerce marketing, specializing in developing or revitalizing high-converting websites, paid digital/social advertising, digital growth strategies, search engine optimization, content and social media marketing, email marketing and sales enablementWe also provide fractional executive level (cmo) leadership and strategic marketing guidance.
