Job details
Job type full-time
Full job description
Why we work at dun & bradstreet we are at a transformational moment in our company journey - and we’re so excited about itEach day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growthOur purpose is to help customers improve business performance with dun & bradstreet’s data cloud and live business identity, and we’re wildly passionate and committed to this purposeSo, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!
The revtech market continues to grow and evolve rapidlyAs a result, customers have a growing number of options at their disposalThis growth, coupled with reduced switching costs, has increased the importance on customer engagement and marketingIn this age of the customer, the only sustainable competitive advantage is deep knowledge of the customer and the ability to deliver meaningful engagementThis position is an exciting opportunity to engage and build strong relationships with our current sales & marketing customersThe role requires partnering closely with the product management, product and portfolio marketing, and our sales teams to understand the clients’ needs and to position dun & bradstreet as a trusted and go-to business partner.
In your role as customer marketing manager, you will be the responsible for developing sustainable and scalable customer programs that results in expanded business relationships and improved retentionAttention to detail, building customer relationships, and the ability to translate evolving revtech capabilities into what we can help the customer to achieve are crucial attributes for a successful candidate.
Key responsibilities
Design, develop, and manage cross-sell, up-sell, and retention programs to engage our north american sales and marketing customers that include, but not limited to, customer events, customer focused content, email outreach, and targeted sales plays
Support our customer connection user group and customer advisory board programs to engage with and strengthen our relationships with key sponsors and executive leaders at key north american customers
Partner with our field marketing leaders to support their programs and initiatives targeting top accounts
Leading the systematic collection of insights and feedback from the customer marketing activities to inform and support our product strategy and roadmap
Engaging with key d&b executive to share the ongoing impact and performance of our customer marketing programs (retention, upsell, customer relationship development), and securing their participation and support where needed
Key requirements
Highly motivated energetic self-starter, passionate about customer marketing and improving the customer experience
Strong interpersonal skills with experience supporting cross-functional initiatives and programs that include senior technical, business, and executive leaders 3+ years of b2b marketing experience, preferably in the martech, salestech, or saas space
Experience developing and executing integrated marketing campaigns and programs
Experience building, managing, and measuring effective customer engagement programs
Excellent verbal/written communication skills undergraduate degree in marketing preferred
If any of this excites you, we want to hear from you!
Dun & bradstreet is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by lawView the eeo is the law poster here and its supplement hereView the pay transparency policy here.
We are committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employeesIf you are interested in applying for employment with dun & bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to acquisitiont@dnb.comDetermination on requests for reasonable accommodation are made on a case-by-case basis.
