Job details
Job type full-time
Full job description
Why we work at dun & bradstreet we are at a transformational moment in our company journey - and we’re so excited about itEach day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growthOur purpose is to help customers improve business performance with dun & bradstreet’s data cloud and live business identity, and we’re wildly passionate and committed to this purposeSo, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!
The digital strategist is a creative thinker, well versed in digital, content and user experience platformsThis role understands how to reach specific audiences using different digital tacticsThe digital role is critical in understanding how those audiences interact with digital media and are always ahead of the trendsThe digital role is always looking at testing new ways to reach our audiences and collaboratively works across the demand gen, content, media, and product teamsIn short, they are an interactive media expert, helping to build the dun & bradstreet brand and reach and engage our customers, throughout the entire lifecycle.
Key responsibilities
Play a pivotal role in owning the end-to-end digital journey for clients, developing the digital strategy for a line of business, based on company and revenue goals
Research new strategies and identify new opportunities for growth through the digital channel
Keep up-to-date with audience preferences and proactively suggest new campaigns, tactics to reach them
Collaborate with marketing, sales, design and content teams to optimize customer experience and ensure brand consistency
Establish best practices across our digital team and be the go-to expert
Create and optimize landing pages to increase conversions
Establish kpis, analyze results ensure success across all digital efforts
Set digital performance goals and measure results
Monitor seo/sem and funnel performance metrics
Analyze web metrics and look for optimization opportunities to improve performance
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Communicate with team members on campaign developments, timelines, and results
Work with testing and optimization groups to develop strategies around improved performance and personalization
Key requirements
5+ years of digital strategy or ux experience, preferably in a b2b environment
Strong project management, budget building and tracking experience
Experience working in a matrixed environment supporting multiple lobs
Experience with digital platforms such as adobe experience manager, marketo and salesforce a plus
If any of this excites you, we want to hear from you!
Dun & bradstreet is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by lawView the eeo is the law poster here and its supplement hereView the pay transparency policy here.
We are committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employeesIf you are interested in applying for employment with dun & bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to acquisitiont@dnb.comDetermination on requests for reasonable accommodation are made on a case-by-case basis.
