Job details
Job type full-time
Full job description
Why we work at dun & bradstreet we are at a transformational moment in our company journey - and we’re so excited about itEach day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growthOur purpose is to help customers improve business performance with dun & bradstreet’s data cloud and live business identity, and we’re wildly passionate and committed to this purposeSo, if you’re looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!
The marketing manager will work with the demand generation leaders to create media strategies to drive awareness, traffic and conversions in support of our marketing programsThis role will be responsible for strategy, agency relationships and the launch and performance of campaigns across our paid channels.
Key responsibilities
Determine strategic media plans, using research, segmentation and data to recommend channel allocation, themes, formats in support of the customer journey.
Understanding of media buying and planning processes, preferably from prior agency experience
Ability to build and present strategic recommendations, with projected spend and impact
Ensure attribution and tracking is set up across programs for reporting at channel level (traffic, spend, revenue, roi and other performance kpis)
Analysis and testing across media programs to ensure programs are meeting or exceeding targets, and to develop recommendations for improvements.
Holistic budget management across various programs
Frequent and clear communication to our partners in finance in accounting as part of monthly budget cycles
Raising budget challenges (overspend or underspend) quickly and urgently, drive alignment with key stakeholders to resolve budget gaps or overages
Day to day management of media agency relationships
Msa & sow development, ongoing po management for all external vendors
Ensure our external partners are receiving the information they need from us to best plan and execute on our behalf.
Lead insights on campaign performance, optimization strategies, and testing
Defining clear and measurable goals for all campaigns, programs and tactics prior to launch
Sharing of performance with integrated marketing teams and other stakeholders on a consistent basis
Key requirements
Ba/bs in marketing, communications, business, or related field required
5-7 years as a media professional, preferably working for an agency
Strong written and interpersonal communication skills
Strong data visualization skills for presentations and business reviews
Strong project management, communication, organizational and analytical skills
Ability to work independently in a high-pressure fast-paced environment
If any of this excites you, we want to hear from you!
Dun & bradstreet is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by lawView the eeo is the law poster here and its supplement hereView the pay transparency policy here.
We are committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employeesIf you are interested in applying for employment with dun & bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to acquisitiont@dnb.comDetermination on requests for reasonable accommodation are made on a case-by-case basis.
