Job details
Job type full-time
Full job description
We are established in 2004, earth class mail envisions a world with no paper clutter or lost documentsInstead, we turn postal mail into secure, searchable pdfs and offer virtual mailing addresses in over 80 cities across the united statesOur customers have trusted us with over 16 million pieces of mail and $1.8 billion in checksMembers include people around the globe and businesses of every size, from start-ups to top companies such as coinbase, reddit, grammarly, and lyftOur team includes leaders and experts from across the technology industryTogether, we share an obsession with delivering the best experience and value to our customers.
Earth class mail is headquartered in san antonio, tx, has offices in krakow poland, and an operations center in beaverton, oregonEarth class mail is part of scaleworks, a venture equity fund that invests in b2b saas companiesTogether, the scaleworks partners and portfolio companies leverage their internal network and collective mind share to collaborate and grow the businesses.
You are an experienced marketing operations and analytics director that will report to the vp, marketing, to lead our marketing technology and automation teamYou will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data and management of marketing automation platformsAdditionally, the marketing operations and analytics director will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data ops team members and developersThe ideal candidate has the experience and in-depth knowledge of marketing automation platforms( hubspot, salesforce, etc..) dmps and digital analytics tools (e.gAdobe martech tools, google analytics), and knowledge of cookies/identity solutionsThe ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.
What you will be doing:
The responsibilities of the marketing operations and analytics director include (but are not limited to):
Define and execute on an aligned vision of future state marketing technical architecture and integrations - identify key themes, opportunities, and challenges faced by our teams utilizing the martech landscape and develop solutions to drive better customer engagement -
Own the mar-tech stack and process for investigation and analysis of mar-tech tools (web analytics, tagging, data management, site personalization/optimization, etc.) to identify untapped media optimization opportunities.
Track/understand/take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals - understand and drive media measurement solutions, particularly multi-touch attribution (mta)
Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics
Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics, and reporting
Identify gaps in the existing data infrastructure required for measurement and audience analytics.
Recommend enhancements and drive implementation of those enhancements
Drive effective utilization of mar-tech stack to deliver optimal digital audiences for personalization and paid digital mediaMar-tech stack includes google analytics, hubspot, amplitude, hotjar, firebase, google optimize, gtm
Requirements
What you will be bringing:
7+ years of applied analytics experience
5+ years of proven managerial or supervisory experience in an agile environment
Bachelor’s degree required; masters in it management or business analytics preferred
Strong experience with a web analytics platform, such as adobe analytics and google analytics, including implementation and tag management services
Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
Ability to balance the “art and science” by solving analytical problems using quantitative and qualitative approaches.
Knowledge of the full data mining steps from data preparation, modeling, visualization and interpretation.
Ability to be innovative and think creatively about the application of techniques and toolsets.
Strong and versatile expertise in data engineering and analytic process automation.
Firm understanding of core data architecture and management concepts, principles and practices.
Ability to program/code across common modern languages such as sql, sas, python, r, bigquery, etc.
Experience documenting project requirements, specifications and coding.
Proven effectiveness in training and mentoring others in the application of tools, techniques and methods
Ability to effectively communicate formally and informally complex and/or technical concepts and information
Benefits
What we provide for you and your family:
Competitive salary
$1000 training and development allowance per year
Flexible work environment
Open pto
Medical, dental, and vision insurance plans
Medical and dependent care flexible spending accounts
Company-paid life and ad&d coverage with the option to purchase additional coverage
Company-paid short term disability coverage
Employee assistance program
401k
Nine paid holidays each year
Additional information:
We are proud to foster a workplace free from discriminationWe strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customersWe are an equal opportunity employer and do not discriminate against protected characteristicsWe guarantee that all candidates will be given the same consideration.
Earth class mail is part of the scaleworks portfolio of companiesScaleworks is a private equity fund that acquires and invests in b2b saas companiesOur goal is to accelerate growth, sustainability over time and help each company become even more successfulEach company has its unique product, team, and story while being a part of the scaleworks familyHeadquartered in san antonio, texas, we have over 300 employees located in our us, canada, and poland offices.
*no visa sponsorship is available for this position*
Job type: full-time
Work location: multiple locations
