Typical day in the life
A typical day as an email marketing strategist might include the following:
Managing and developing email marketing campaigns, using data and testing to determine best strategies for the user experience.
Executing inbound and outbound marketing tactics that effectively engage, nurture, and segment prospects and existing clients
Managing correspondence between employees across various departments and the company’s
Defining and driving email marketing strategy.
Managing daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the a/b testing, measurement and reporting.
Building and managing automated email marketing programs and ensuring end-to-end tracking and proper measurement.
Collaborating with marketing team to determine and ensure brand guidelines are followed in emails.
Using data to continuously test, measure and optimize our email marketing programs.
Partnering and collaborating cross-functionally with seo, social media, sales, content and creative teams.
Advising marketing team on the storage of mailing lists and marketing campaigns in salesforce and pardot, as well as segmentation techniques using these platforms.
Who you are
You have a bachelor’s degree in communications, marketing, web design or a related field required.
You have 3-5 years of experience in digital marketing.
You have specialized knowledge of marketing automation platform, pardot or similar product.
You have knowledge of search engine, social media and digital channel marketing preferred.
You have experience with customer relationship management platforms, such as salesforce.
You have knowledge of content management strategies that integrate marketing and operational strategies.
You have strong creative writing/editing skills.
You have the ability to work independently with minimal supervision.
You have the ability to communicate clearly in writing and verbally for both internal and external audiences.
You have the ability to work on multiple projects and meet deadlines by setting priorities with work projects.
You have the ability to establish and maintain effective working relationships with co-workers and clients.
You have specialized knowledge of email verification service, bounceless.
You are proficient with computers, microsoft office (word and excel) and using various software packages.
Must be authorized to work in the united states permanently without the requirement of sponsorship at any point in the future.
What to expect next
We`ll be in touch! if you look like the right fit for our position, one of our recruiters will be reaching out to schedule a phone interview with you to learn more about your career interests and goalsIn the meantime, we encourage you to check us out on facebook , twitter , instagram , linkedin or our about us page.
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