Job details
Job type full-time
Full job description
Content marketing manager
This position is responsible for leveraging market and business intelligence in the development, authoring, utilization and management of content assetsThe ideal candidate will have strong project management skills and a breadth of marketing writing experiencePreference to those with healthcare and medicare writing experienceThis position has no direct reports.
Department: marketing
Essential duties and responsibilities:
Plan, author and manage content assets (e.gBrochures, case studies, articles, video scripts, letters, etc.) for all purposes with minimal direction, create drafts and work with internal partners, subject matter experts and external agencies to final version
Develop content for a variety of platforms, including presentations, online, print, video and animation
Drive messaging, positioning, creative and versioning recommendations for content assets
Write direct response as well as academic style content, and participate in omni-channel distribution of these messages
Utilize systems and processes to enable the creation, production and management of marketing materials, including asset naming/numbering, art file storage, use of on-line content (cms) and/or digital asset management system (dam), variable data production, on-line proofing and workflow management applications, and print on demand
Develop and design executive-level presentations in powerpoint
Collaborate with cross-functional teams and outside agencies to gather requirements, content, designs as needed
Other duties as assigned
Requirements:
Bachelor’s degree in advertising, marketing, communications or related field or equivalent experience
3+ years’ experience in a content development role that includes direct authorship of various types of business and marketing communications (writing samples required)
Experience with: content marketing, marketing automation, copywriting
Intermediate to advanced proficiency with adobe creative suite and ms office
Demonstrated knowledge of business writing, ap style, grammar, and brand management best practices
Demonstrated skill to synthesize and summarize significant and complex sets of information into meaningful, clear, non-technical communications
Demonstrated ability to manage multiple priorities and deadlines in a fast-paced and dynamic work environment
Detail-oriented with strong written and verbal communication skills
A well-organized and self-directed individual who is able to work with minimal amount of supervision, and relate to all people at all levels of an organization with excellent communication skills
Must possess knowledge/proficiency with computer and technology processes, programs and functions common in a progressive business environment
Preferred qualifications:
A knowledgeable individual with industry experience, preferably in healthcare, insurance, the pbm industry, medicare part d, medicare advantage or medicare supplement plans
Familiarity/proficiency with hubspot marketing automation software or similar
Experience with video scripting, video editing (using adobe premiere and aftereffects)
Work environment:
Includes a typical home-based office environment, with minimal exposure to excessive noise or adverse environmental issues.
Physical requirements:
Ability to sit for prolonged periods of time.
Equal opportunity employer/protected veterans/individuals with disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicantHowever, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor���s legal duty to furnish information41 cfr 60-1.35(c)
