Job details
Job type full-time
Full job description
Who we are
Recipient of a world changing ideas award and recently featured on nbc nightly news, nbc nightly news kids edition, and cnn, empatico is an “edtech for good” nonprofit that offers a free browser-based platform for primary and lower secondary classroomsEmpatico’s mission is to connect classrooms around the world to foster empathy among the future generation and prepare them for an increasingly connected worldStudents experience meaningful connections by discovering how other kids live and recognize both their similarities and their differences.
Empatico’s platform offers a matching algorithm, video, chat messaging, and file-sharing technology, along with activities that engage students in sel-based learningThe platform is compatible with in-person, remote, and hybrid learning and offers teachers access to facilitator guides and professional development resources that equip them to better promote empathy and understanding among their students.
Empatico is in its fourth year of operationWe offer a fast-paced, innovative, start-up culture, with a high-energy, mission-driven work environment and the opportunity to partner with a high-performing, collaborative, passionate teamEmpatico is expanding into new markets and experimenting with innovative products and services to ultimately transform the education space through our work.
Empatico is incubated by the kind foundation, a 501(c)(3) nonprofit organization on a mission to foster kinder and more empathetic communities by investing in programs that will have a scalable, lasting impact.
What you’ll do
We are seeking an experienced education marketer to shape and promote empatico’s story and values and solidify empatico’s brand as an expert in connecting kids to foster empathyReporting directly to the managing director, the position will be responsible for positioning the organization’s unique value proposition and growing the organization’s visibility and engagement within a crowded education technology space.
Empatico is a 100% u.sRemote non profit organization that is centered in manhattanOccasional travel will be required.
To find success in this role, you will:
Develop strategies to reach and convert primary school educators in the u.s and abroad
Lead implementation of strategies to acquire teachers across channels including organizational partnerships, digital, influencer and event-based marketing
Manage the educator journey at the top of the funnel, from first point of contact to sign-up conversion
Provide creative direction in the development of marketing and sales materials
Provide expertise on the educator persona and market positioning
Evaluate and test new channels to drive acquisition as part of a multi-channel strategy, optimizing and iterating as the program and team grow
Collaborate with peers across product, operations and business development work streams to define and deliver on ambitious acquisition and conversion goals
Requirements
What you’ll bring to empatico
You have:
7+ years of experience delivering successful results in marketing and sales in prek–12 educational, education technology or youth entertainment markets
Comfort in executing and leading others to deliver road mapping, product marketing, content marketing, and e-commerce
Exemplary leadership that emphasizes strategic thought with an action oriented entrepreneurial spirit
The ability to be a respected manager who meets objectives by coaching with soft skills and humor
Strong writing and presentation skills and can craft powerful brand/product stories
The ability to take initiative, with strong attention to detail and manage a comprehensive workload and prioritize competing timelines
Deep knowledge of the u.s education landscape with international education experience preferred
Outstanding organizational and project management skills
A sense of humor
You are
Entrepreneurial and accountable
Detail oriented and professional
A self-starter who thrives in a remote work environment for themselves and their direct reports
Persistent in overcoming and removing obstacles that impact goal achievement
Someone who operates with kindness, transparency and integrity
A growth mindset ready to take a young product to the next level
Pluses:
Experience in marketing a global education product and/or the knowledge of the current marketing landscape within the education technology sector and digital platforms
Fluency in spanish and/or other languages
Strong network in traditional education and emerging ed-tech circles
Benefits
What empatico offers
Competitive compensation commensurate with experience
Generous paid time off
Excellent health, dental, and vision insurance
Employer-paid life and disability insurance
Retirement savings plan with organizational matching
Flexible work environment
Charitable matching gift plan
A chance to be part of a mission-driven organization and team that is dedicated to changing the world for the better
Eeo
At empatico, we are committed to an inclusive workplace where diversity in all its forms is championedThe kind foundation is proud to be an equal opportunity workplace, and we are an affirmative action employerWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran statusIf you require special accommodation, please let us know.
Apply Now
To apply, please submit your application with a resume and cover letter (required) through workableWe welcome candidates with a variety of backgrounds and experiences.
