Job details
Job type full-time
Full job description
Job summary:
We are seeking a digital marketing specialist to lead the development and execution of marketing automation and social media programs across the organizationThis role will work closely with marketing leaders, other specialists and commercial team membersThis role will support the implementation and ongoing management of multiple marketing automation instances, content creation, as well as reporting and system maintenance of the platform and integrations with salesforce.comThe digital marketing specialist is responsible for designing, implementing and maintaining all marketing automation assets including: campaigns, forms, landing pages, workflows, lead scoring, email content and the prospect databaseThe digital marketing specialist will improve lead generation while enhancing the process of nurturing the sales pipeline.
Essential functions:
Safety:
Embrace the values of the enpro safety pledge in each of the below responsibilitiesParticipate in the organization’s safety culture and aim to continuously improve safety within all aspects of your work.
Respect:
Foster a work environment that promotes mutual respect of all colleagues and creates an environment focused on a dual-bottom line.
Excellence:
Promote the sealing technologies and enpro culture around creating value and driving excellence in our organization by:
Develop and implement marketing automation and social media strategies in the areas of prospect management, segmentation, content creation, measurement and other foundational areas
Have a deep understanding of our customers and inbound/outbound digital marketing channels to deliver breakthrough marketing automation programs
Design and develop clear plans for the marketing automation and social media platforms that align with specific objectives and long-term goals
Provide valuable insights in the creation of digital marketing campaigns and strategies
Consult regularly with marketing leaders on strategy and execution of social media and marketing automation campaigns end-to-end; work closely with cross-functional stakeholders and external agencies
Design and execute email marketing programs, including segmentation, set-up, testing, deployment, and optimization
Serve as technical expert for the marketing automation platforms
Collaborate with creative resources to develop and manage all email templates
Maintain prospect records, manage lists and drive data integrity
Create segments for automated marketing campaigns based on criteria defined by industry, buyer personas, behavioral attributes and lead score/account grade
Develop and maintain forms and landing pages to enhance conversion of prospects
Ensure leads are correctly and efficiently routed to appropriate internal teams
Serve as the primary administrator of all social media applications; manage and train users globally
Create social content that aligns with business objectives and marketing campaigns with the goal of increasing awareness and user engagement
Keep up to date with current social media trends; suggest new ideas to marketing leadership
Follow customer and industry social media accounts to engage in content and respond to inbound inquiries
Work closely with marketing leaders to develop and maintain social calendars across the business
Maintain standard integrations between third-party applications and marketing automation instances
Collaborate closely with the commercial systems team to improve data integrity and integration between marketing automation platforms and salesforce.com
Perform regular data analysis of program performance to identify areas of opportunity and implement optimizations; provide performance reports to team leaders
Stay current with best practices, regulations and industry standards related to email marketing to ensure compliance
Educate internal stakeholders on social media and email best practices
Observe data integrity best practices and identify areas for improvement
Contribute to other digital marketing initiatives and responsibilities as needed
Competencies:
Collaborates
Communicates effectively
Plans and aligns
Nimble learning
Action oriented
Tech savvy
Ensures accountability
Job qualifications:
Proven track record of successfully developing and executing marketing automation strategies
Hands-on experience in pardot and hubspot strongly preferred; pardot specialist certification preferred
A solid understanding of how salesforce works in conjunction with marketing automation platforms
Experience collaborating with cross-functional teams (required) and global marketing teams (preferred)
Ability to work independently and with a team, takes direction well
Excellent written & verbal communication skills; strong attention to detail
Ability to multi-task and handle changing priorities; proven ability to consistently meet project deadlines
Ability and willingness to absorb new technology/skills as required
Knowledge of email/digital design and campaign best-practices
Knowledge of email regulations such as can-spam and gdpr legislation and ada requirements
Experience in creating email templates; working knowledge of html/css/javascript
Familiarity with adobe creative suite and office 365 a plus
Requirements:
Preferred experience: 2+ years of marketing automation experience, ideally pardot and hubspot
Minimum education: bachelor’s degree in marketing, communications, or related discipline (or equivalent experience)
Minimum experience: 1+ years of related work experience
Potential travel: up to 5%
Eeo and culture statement:
Enpro is a leading provider of engineered industrial products for the processing and general manufacturing industries worldwideThe company operates in three segments: sealing products, advanced surface technologies, and engineered materials.
Sealing technologies-safeguarding critical environments
Composed of garlock, stemco, and technetics group, these businesses leverage a high degree of materials science application expertise, extensive proprietary knowledge, and deep customer relationships to create innovative sealing solutions complemented by value-added systems integration.
Enpro industries is an equal opportunity employerLegal authorization to work in the united states is requiredWe will not sponsor employment visas now or in the future for this job.
