Job details
Job type full-time
Full job description
What we are looking for
You are an email, sms, push-notification, and crm whizYou live for results and obsess over ways to eke out an additional one-tenth of a point of performanceYou start and end the day in the numbers - conversion is a way of lifeYou have experience extending retention of subscribers and regale your friends with stories of reducing churnYou dream of new customer journeys and bring them to lifeYou are looking to grow your skills as part of a top-tier member marketing teamWho we are
At encantos, we`re leading the future of learning through playNamed by fast company as one of the most innovative companies in the world in education, encantos is an award-winning edtech company focused on inspiring kids to learn 21st-century skillsWe build direct-to-consumer brands with our innovative “storyteaching” methodology that both kids and parents loveOur brands are created by talented and culturally authentic storytellers with diverse perspectives and each brand is matched with the 21st-century literacy, learning, and life skills they best modelOur brands include the emmy-nominated and 2x kidscreen award-winning #1 bilingual preschool brand canticos, the day of the dead-inspired resilience brand skeletitos, and the adventure-based travel brand tiny travelersWe believe both digital and physical play is critical to the growth and development of kids, stimulating imagination, creativity, and a love of learningWith a subscription-led approach, our brands come to life via integrated digital and physical products, including apps and boxes, animated series, books, puzzles, and games that all work together to entertain, educate and inspire kids of all agesEncantos was called by the information as one of the `top 6 edtech startups to watch` and by business insider as one of the `top 100 startups of 2020`, encantos has received numerous industry awards and accolades from the ap, asu gsv, cnn, common sense media, forbes, kidscreen, kirkus reviews, nbc news, the new york times, npr, parents magazine, publishers weekly, romper, school library journal, univision and usa todayFounded in 2016 and backed by world-class vcs, encantos is a fast-growing startup headquartered in culver city, ca with offices in new yorkAs a public benefit corporation, we`re dedicated to creating the most purpose-driven family brands putting diversity, equality, and inclusion at the heart of everything we do.
What you’ll bring (required experience)
2+ years of experience in email marketing.
Experience with braze, or other esp (salesforce, hubspot, klaviyo, etc).
Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadlines, and prioritize.
Analytical skills - comfortable with basic a/b test design & analysis.
Strong desire and curiosity to learn, continuously improve and expand skills.
Entrepreneurial spirit - stays up to date on competition and trends, and brings new ideas to the table constantly.
What you`ll do
Ownership of the day-to-day, hands-on execution of all things email lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code) in our esp, braze.
Ensure high quality and error-free implementation, testing, and qa of email marketing campaigns.
Continuously conduct a/b tests and analyze results to garner insights to improve retention, conversion rate, and customer loyalty.
Develop strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity.
Prepare e-mail campaigns that will become crucial in our communication and branding efforts.
Preferred experience & skills
Dtc-subscription business a plus.
Knowledge of stripo, a plus.
What we offer
A purpose-driven mission.
A fun place to work with smart, creative, and driven team members.
Competitive salary + equity.
Medical/dental/vision insurance.
Paid parental leave.
Fitness benefits.
