Job details
Job type full-time
Full job description
We are looking for a marketing director of demand generation to drive our b2b program strategy and execution for our price image management suite.
Marketing demand generation will play a critical role in building the marketing plans and executing multi-channel marketing campaigns that drive interest in the industry our solutionsThe objective for the role is to build & manage marketing campaigns, build awareness of our brand, drive engagement with our content and fuel the sales funnel with early qualied leads (eqls), marketing qualied leads (mqls), which will be nurtured to drive conversions and sales revenue.
You will manage demand generation campaigns that will nurture leads from various channels such as company articles, webinars, events and etcIn this role, you will use their expertise to launch into new markets, engage with your current customers, and strategize how to market new service and product features.
Build brand awareness in a meaningful wayEnsure consistent revenue flow using nurturing tactics and strategic knowledge to help us enter and thrive in new markets and further accelerate our market share traction in existing markets
Plan and execute end-to-end demand generation programs
Build out 1h, 2h marketing strategy, plan & calendar.
Develop marketing campaign plans and architecture to support the full-life cycle of campaign ow
Implement and manage multi-channel campaigns to activate demand and drive eqls, mqls and fuel the sales pipeline.
Build segmentation lists for email campaigns using a crm platformWork with content team, marketing ops and creative team to build compelling assets and ensure timely execution of marketing campaigns.
Build & publish marketing kpi reports across marketing channels.
Collaborate w/ brand teams to ensure messaging & positioning
Analyze e2e campaign performance to inform tactics and iterate as necessary.
Work collaboratively with marketing ops and creative teams to ensure timely deployment of email campaigns.
Collaborate w/ digital team to publish content on website in a timely manner.
In collaboration with the content team (global, product) direct, build and manage content plans across social posts, articles, video and gated content.
Team w/ sales to develop marketing drum-beat and engagement to drive new client acquisition thru tailored promotional offers.
Qualifications
Bachelor`s degree in marketing, business, or related field.
At least 5 years of marketing or related commercial experience in the saas b2b environment, preferably executing some of the same tasks to be managed in the role.
At least 5 years of experience in digital marketing or commercial / sales across all digital marketing channels (display, paid social, paid search, programmatic, native, seo, email) design and content support, campaign development and campaign measurement.
Understanding of multiple marketing channels including email, paid social media, google ads and digital advertising.
Experience with crm and marketing automation platforms such as salesforce preferred.
Bonus for fmcg / retail tech experience
