Job details
Job type full-time
Full job description
Overview: envigo provides the broadest range of research models and related services to the pharmaceutical and biotechnology industries, government, academia, and other life science organizationsWe pride ourselves on recruiting the best - professional, forward thinking, enthusiastic and highly motivated people who are passionate about what we do and believe in what we stand for…making a difference in people’s livesWe are evolving to become the best company to work with and to work forCome and join us as a marketing brand manager in our indianapolis, in - we have an exciting future ahead!
Is this you? the marketing brand manager will need to understand our key audiences/personas and buyer journeys and proactivly build and execute creative opportunities to nurture prospects and customers through various types of events and mediaThis individual will know their audience; understand topics, keywords, and seo; be able to use many formats and collaborate successfully with the wider marketing team and third party agencies.
In addition, the marketing brand manager will oversee and drive marketing content and event strategies including branding, advertising, collateral materials, social media, sponsorships and events, and website design and content to drive demand generation.
Responsibilities: on a typical day, the marketing brand manager will contribute to the envigo team by:
Manage marketing communications and events team
Develop team and ensure job growth for team members
Plan, create and execute multi-channel marketing campaigns to drive demand generation
Partner with digital team to develop and manage nurturing campagins
Manage internal and external communications and collaboration per program – pre, during and post-program
Proactively bring new ideas and improved processes to the team for consideration
Drive the strategy, management and budget of various event marketing programs
Set guidelines and enforce the tone, style, and voice of all brand content
Set buyer journey strategy so content is consistent and compelling across all delivery streams
Develop and execute strategic brand-aligned content and communications strategies that educate and engage prospects and customers
Support lead acquisition by utilising the right content at the right time to the right audience
Collaborate with marketing managers, design team and vendors to create content in a variety of mediums for channels such as email, mail, booth graphics and digital
Proof read and edit all content before publication
Curate blog content by researching industry related topics
Measure and analyze what`s working and what isn`t regarding the brand`s content marketing efforts
Work with digital team to optimise content by using seo guidelines
Manage stakeholder feedback and approval processes
Drive exceptional customer experience:
Integration of the envigo brand in all internal and external content including tone and style
Clear articulation of envigo’s value propositions and positioning in content
Qualifications: to be successful in this role, this position requires that the marketing brand manager brings:
Marketing management, content creation experience
Bachelor degree preferred
Knowledge of buyer journeys and working with buyer personas
Interpreting a brand story and message and ensuring it’s used consistently
Working knowledge of email, marketing automation tools would be beneficial
Basic knowledge of seo would be an advantage
Commercial awareness
Envigo offers benefits including:
Generous paid time off
Paid holidays
Medical, dental and vision insurance
Health savings account
Flexible spending account
401(k)
Envigo is an eoe, including disability/vets.
