Job details
Job type full-time
Full job description
Company description
Etsy is the global marketplace for unique and creative goodsWe build,power, and evolve the tools and technologies that connect entrepreneurswith buyers around the worldAs an etsy employee, you’ll tackle uniqueproblems alongside talented coworkers committed to keeping commerce human.we`re large enough that you`ll focus on meaningful, complex challenges, butsmall enough that you can make a rewarding impact.
Job description
We are looking for an experienced social media professional to lead a team that specializes in driving growth, entertainment and engagement on etsy’s organic social media channels.
As the director, global social media you will develop and champion etsy`s social media strategy reaching over 11m followers across instagram, facebook, pinterest, twitter, tiktok, and youtubeYou will lead cross-functional work and collaborate with strategic marketing, content, design, and communications to build experiences that deepen connections with etsyDo you find joy in building an engaged social media community? if so, this could be the perfect match.
This is a full-time position reporting to the srDirector of community & seller growth within the cmo organizationWe offer flexible workplace policies that can accommodate work-from-home candidates who are comfortable traveling to the brooklyn headquarters 2-4 times per yearWe’re open to remote hires within all u.sStates, willing to work east coast time.
In this role you will:
Lead the social media brand strategy, with a focus to deliver creative social-first content to increase followers, reach and engagement across our core social channels.
Identify efficient ways to build, source, and curate still and video content for youtube, ig, fb, twitter, pinterest, tiktok etc.
Mentor, encourage and guide the team to build new concepts that elevate the brand, are culturally relevant and deliver results.
Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
Drive budget and execution of marketing initiatives through content storytelling, ensuring a consistent brand message that is channel relevant across multiple consumer touch points.
Develop a strategic playbook on ways to use external agencies and content creators to improve impact and efficiencies.
Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
Amplify etsy’s influencer programs and press opportunities in an effort to engage new and existing audiences.
Partner with cross-functional teams to bring company-wide marketing campaigns to life.
Continually explore new channels for etsy to use to grow our social media reach.
Qualifications
About you
Ideally you`ll bring:
10+ years of leadership experience in social media and marketing rolesBrand side experience preferred, with global and international county-level experience preferred.
Experienced leader with a vision in the social media space that identifies new trends which fuel innovative content development.
Proven track record of growing a large social media presence, exceeding 1m followers.
Creatively-minded, conceptual and strategic problem solver with the ability to influence across an organization.
Ultimate collaborator who enrolls leaders from across the organization to develop campaigns that are on-brand and adhere to etsy’s guidelines and policies.
Possesses proactive and results-oriented mentality, behaving with integrity and speed.
Additional information
What`s next
If you`re interested in joining the team at etsy, please send a coverletter and resume telling us why you`d be right for the positionAs you`vehopefully seen already, etsy is a place that values individuality andvarietyWe don`t want you to be like everyone else - we want you to belike you! so write to us and tell us what you`re all about.
Our promise
At etsy, we believe that a diverse, equitable and inclusive workplace makesus a more relevant, more competitive, and more resilient companyWeencourage people from all backgrounds, ages, abilities, and experiences toapplyEtsy is an equal opportunity employerWe do not discriminate on thebasis of race, color, ancestry, religion, national origin, sexualorientation, age, citizenship, marital or family status, disability,gender, gender identity or expression, pregnancy or caregiver status,veteran status, or any other legally protected statusWe will ensure thatindividuals with disabilities are provided reasonable accommodations toparticipate in the job application and interview process, to performessential job functions, and to receive other benefits and privileges ofemploymentWhile etsy supports visa sponsorship, sponsorship opportunitiesmay be limited to certain roles and skillsets.
For u.sRoles only:
Many etsy roles are open to remote candidates, and you`ll be able to identify which ones within the location header of each job descriptionWe`re open to remote hires from all u.sStates except hawaii and alaskaFor candidates who will work remotely from colorado, visit this link for information related to colorado`s equal pay for equal work act.
