Job details
Job type full-time
Full job description
Company description
Etsy is the global marketplace for unique and creative goodsWe build,power, and evolve the tools and technologies that connect entrepreneurswith buyers around the worldAs an etsy employee, you’ll tackle uniqueproblems alongside talented coworkers committed to keeping commerce human.we`re large enough that you`ll focus on meaningful, complex challenges, butsmall enough that you can make a rewarding impact.
Job description
We are looking for an analytical digital marketing manager to join our performance marketing team and lead the optimization of feed-based display and social campaignsThis person will work across major advertising channels (google display network, facebook, instagram, pinterest, programmatic) where large-scale, dynamic product feed experience is essentialExperience with large-scale display campaigns through demand side platforms (dsps) is an additional benefit as we continue to expand marketing efforts into the programmatic spaceThis person is accustomed to leading and optimizing performance campaigns with specific direct response goals (roi, ltv), translating paid media strategy into concrete plans with agencies and internal partners, and executing those plans to reach etsy buyers around the world.
It`s an exciting time at etsyWe are bringing our mission of making commerce human to lifeJoin our rapidly growing marketing organization where your contribution will make a big impact and positive difference in real people`s livesWe are constantly exploring new ways to acquire, activate, and retain engaged buyersWe demonstrate daily how data led insights, creativity, and innovative-thinking can craft strategy and campaigns that lead to global growth.
This is a full-time position located (eventually) in brooklyn, ny, reporting to the senior manager, digital marketingWe offer flexible workplace policies that can accommodate work from home candidates who are willing to travel to an office location 2-3 times per week.
About the role
In this role you will:
Lead all aspects of day to day management of large portions of etsy’s global display & dynamic social program, optimizing towards strict performance goals via campaign development, testing, learning, bid strategies, targeting, and optimization to gms and revenue.
Lead external agencies and technologies effectively towards ambitious return on investment goals; maximizing service/offerings and recognizing needs for strategic guidance/gaps in internal resources
Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily/annual basis
Work with analytics to build incrementality tests to set up accurate attribution models for all tactics within the channel and discover optimization opportunities cross-channel
Collaborate with internal, cross-functional partners to strengthen the programmatic display program such as feed optimization with engineering, creative and audience strategy.
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology
Qualifications
Ideally you`ll bring:
You have 5+ years of shown success in leading all aspects of large-scale ($25m+) feed-based display & social campaigns to specific return on investment goals; experience in e-commerce and multi-sided marketplaces is preferred.
You have deep familiarity with feed-based channels such as google display network and facebook and ideally demand side platforms (dsps) like the trade desk, dv360, appnexus / xandr, mediamath.
Strong experience across ad networks and exchanges, multi-touch attribution models, and web/app trackingBackground in multivariate testing is a plus.
You have worked with product catalogs of over 10k+ skus and identified high-impact feed optimization opportunities.
You have the ability to assess and communicate key strategic risks and opportunities
You are knowledgeable across additional performance channels such as search, shopping & affiliates
You have familiarity with data platform tools such as looker, mobius, or google analytics
You have expertise with sophisticated and advanced multi-touch attribution (mta) models and optimize to that attribution, including with partners like neustar, appsflyer, visualiq, etc.
You have strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly changing marketing landscape
You are a natural collaborator who is able to build positive relationships across the company and drive decision-making
Candidates with sql experience - translating raw data into insights to guide campaign optimization decisions - are preferred
Additional information
What`s next
If you`re interested in joining the team at etsy, please send a coverletter and resume telling us why you`d be right for the positionAs you`vehopefully seen already, etsy is a place that values individuality andvarietyWe don`t want you to be like everyone else - we want you to belike you! so write to us and tell us what you`re all about.
Our promise
At etsy, we believe that a diverse, equitable and inclusive workplace makesus a more relevant, more competitive, and more resilient companyWeencourage people from all backgrounds, ages, abilities, and experiences toapplyEtsy is an equal opportunity employerWe do not discriminate on thebasis of race, color, ancestry, religion, national origin, sexualorientation, age, citizenship, marital or family status, disability,gender, gender identity or expression, pregnancy or caregiver status,veteran status, or any other legally protected statusWe will ensure thatindividuals with disabilities are provided reasonable accommodations toparticipate in the job application and interview process, to performessential job functions, and to receive other benefits and privileges ofemploymentWhile etsy supports visa sponsorship, sponsorship opportunitiesmay be limited to certain roles and skillsets.
For u.sRoles only:
Many etsy roles are open to remote candidates, and you`ll be able to identify which ones within the location header of each job descriptionWe`re open to remote hires from all u.sStates except hawaii and alaskaFor candidates who will work remotely from colorado, visit this link for information related to colorado`s equal pay for equal work act.
