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Everest group market intelligence (egmi)
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Product marketing manager | current openings
September 14, 2021
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About everest group
Everest group is a research firm focused on strategic it, business services, engineering services, and sourcingOur clients include leading global companies, service providers, and investorsClients use our services to guide their journeys to achieve heightened operational and financial performance, accelerated value delivery, and high-impact business outcomes.
With you on the journey
Everest group is with you on the journeyWe are committed to empowering team members to develop their potential, share their authentic selves, and inclusively engageThis means we continually celebrate the diverse journeys different individuals cultivateWe hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company strongerIf you share our values and enthusiasm for solving challenges, you will find a home at everest group.
Job overview
Join our fast-growth global research firm to support the go-to-market strategies for new memberships.
This product marketing role will be responsible for understanding the clients’ needs and work with research leaders to ensure that memberships reflect those needs; defining value propositions and messaging for memberships; and helping define effective marketing plans for memberships.
Reporting to the cmo, you’ll work closely with cross-functional team members in research, sales, and marketing.
Key responsibilities
Conduct client listening sessions – develop an innate understanding of our clients, understanding their goals, personas, and purchase motivations
Create feedback loops for client input as part of the lifecycle process
Conduct competitor analysis and market research
Develop membership positioning, communications, and collateral
Identify the key features to spotlight and empower sales with clear value propositions
Work closely with other members of marketing to plan and execute effective marketing campaigns
Provide guidance throughout the lifecycle of the membership to the research analyst team
Experience and education requirements
Minimum of 7 years of experience in b2b product marketing
Experience in research/knowledge product marketing
Experience in conducting client/customer interviews and focus groups to determine needs and feedback
Outstanding written and verbal communications with the ability to develop strong value propositions and product collateral that engages prospects
Ability to monitor for and identify market signs, trends, and client opportunities and help translate into new and/or refined memberships
Strong quantitative and qualitative business analytics, including ability to use quantitative analytics into actionable plans with measurable business impact
Ability to collaborate and influence cross-functional teams across all levels of the organization
Excellent project management skills
A bias for action and a willingness to roll up your sleeves to do what it takes to get things done
Balance of vision, passion, and practicality
Bachelor’s degree, mba desirable
Everest group is committed to creating a diverse environment and is proud to be an equal opportunity employerWe have a culture of inclusion, and we provide equal opportunities for all applicants and employeesWe are committed to providing an environment that is free of discrimination and harassment and to treating everyone with respect.
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Who we serve
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Global business services / shared services leaders
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Sourcing and vendor management leaders
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Industries
Banking & financial services
Insurance
Healthcare payers
Healthcare providers
Life sciences
Other industries
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What we offer
Custom decision support
Benchmarking
Locations
Market assessments
Peer intelligence
Pricing & contracting
Provider capabilities
Talent
Back
Memberships
For enterprises
Outsourcing excellence membership
Gbs / shared services membership
It & digital transformation membership
Back
For service providers
For all others
Back
Published research
Our approach
Peak matrix®
Pinnacle model®
Back
Consulting
Back
All capabilities & offerings
Back
Back
Our expertise
Business process services
Customer experience management (cxm)
Finance & accounting
Human resources
Procurement & supply chain
Industry-specific processes
Back
Information technology services
Application services
Cloud & infrastructure
Digital services
Industry-specific technology services
Back
Engineering services
Back
Sourcing expertise
Outsourcing
Gbs / shared services / gics
Impact sourcing
Back
Digital & next gen expertise
Back
Talent & locations expertise
Back
Back
Our thinking
Automation & ai
Back
Covid-19
Covid-19 resources
Covid-19 dynamic tracker
Covid-19 reports
Back
Sourcing
Back
Blog
Back
Market insights™
Back
Quick polls
Back
Back
Events
Webinars and virtual roundtables
Back
Conferences
Back
Back
About us
What makes us tick
Back
Leadership
Research leadership team
Corporate leadership team
Back
Partnerships & affiliations
Back
In the news
Back
Press releases
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Back
Careers
Industry analyst careers
Back
Corporate careers
Back
Current openings
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Job type: full-time
Work location: multiple locations
