Job details
Job type full-time
Full job description
Company description
Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and societyWe are thrilled to share that fortune has named experian one of the 100 best companies to work forIn addition, for the last five years we’ve been named in the 100 “world’s most innovative companies” by forbes magazine.
Experian consumer services provides credit education and identity protection solutions to consumers and helps businesses manage the impact of a data breachThis group is divided into two divisions; the direct-to-consumer team provides these solutions directly to consumers while the partner solutions team empowers companies to provide these solutions to their consumers.
Whether it is directly through our websites or via one of our partners, over consumers now have access to valuable credit education and identity protection solutions that help them protect their personal informationWe are also the leader in global data breach services, helping businesses for over 15 years.
Job description
The director of partner marketing and demand generation plays a critical role in supporting and driving revenue opportunities for the experian partner solutions business unitThis leader will have a broad range of responsibilities for driving demand generation and helping our partners drive customer demandIn this position, you will be leading a team to develop partner marketing and demand generation strategy, plans and executing sell to and sell through with our partnersThe director will work closely with sales to generate, expand and retain partner opportunities, while create opportunities for our partners to acquire, engage and retain their customers.
This role requires strong experience in partner marketing including driving partner marketing programs, building relationships with sales and partners, and helping partners achieve their business outcomesIn addition, the candidate also must have experience building strategies, campaigns and executing demand generations programsThe candidate will have solid understanding of modern marketing automation platforms to drive demand generation activities.
Responsibilities are specific but not limited to:
Develop partner and channel marketing programs, communications, messaging and operations
Develop partner and channel marketing programs and initiatives to increase business opportunities for partners driving higher enrollment and active subscribers
Innovate on better programs to support partners and create efficiencies in support models
Create high impact sales and customer content and go to marketing plans to support sales
Create demand generation programs and activities to drive new business opportunities and expand existing revenue opportunities
Build customer profiles, personas and target list to drive incremental revenue growth
Provide insights and recommendations based on research, market data and trends, internal data on partner opportunities with their customers
Build strong relationships with partners and sales to support the business
Utilize traditional and digital marketing to drive new customer acquisition, engagement and retention
Measure and track success of programs and initiatives
Qualifications
15+ years’ experience in partner marketing and demand generation marketing
10+ years leadership experience
A bachelor`s degree or an advanced degree, such as an mba.
Ability to lead cross-functional virtual teams and driving key business development initiatives from creation to implementation in collaborative manner
Demonstrated ability to influence executive leadership on complex topics
Ability to communicate and influence all levels and functions of team members
Good working knowledge of digital marketing platforms and crm tools such as, salesforce, eloqua, hubspot, pardot, google analytics, tableau, html etc
Solid understanding of demand generation strategies, programs and execution
Highly developed communications skills (written/verbal), presentation and interpersonal skills
Unquestionable personal code of ethics, integrity, diversity and trust
Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment
Strong data analytics and business acumen
Accustom to fast pace, demanding environment
Proven track record of effectively interacting with senior management
Ability to work strategically and collaboratively across departments
Results/action-orientation; project management skills with strong attention to detail
Perks
Competitive pay and comprehensive benefits package, with a bonus target of 20%
Four weeks of vacation to start, five sick days and two volunteer days (plus twelve paid holidays)
Flexible work schedule and relaxed dress code
Employee stock purchase program and 401k matching with immediate vesting
Wellness initiatives, online discounts, employee discounts, pet insurance and more
This role can be 100% remote long term.
Additional information
All your information will be kept confidential according to eeo guidelines.
Experian is proud to be an equal opportunity and affirmative action employerOur goal is to create a thriving, inclusive and diverse team where people love their work and love working togetherWe believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrowWe value the uniqueness of every individual and want you to bring your whole, authentic self to workFor us, this is the power of you and it ensures that we live what we believe.
