Position purpose and summary position can be remoteThe manager of customer loyalty and acquisition marketing at extended stay america is a critical role within the marketing teamThe position is responsible for managing and growing extended stay america`s loyalty program, supporting and analyzing paid media efforts, as well as managing affiliate and referral programsThis role works closely with, and reports to, the director of acquisition and retention marketing.
Major / key job duties * manage all aspects of the extended stay america loyalty program, including, but not limited to the following: * work closely with key stakeholders to evolve and enhance the program; introduce new offerings aligned with extended stay guests * develop and execute strategies to grow program member count; work closely with owners of other channels/programs (e.gCrm and email, esa.com, social media) to test new acquisition tactics * monitor, analyze, and provide insights on program performance * manage relationships with program vendors and direct partners * grow current partnerships and add new partnerships to increase ancillary program revenue * optimize loyalty program marketing through all channels * continually evaluate program offerings and propose recommended changes based on consumer and member feedback * work closely with the director, marketing communications to establish yearly program membership communication plan * work cross-functionally to implement technological and operational program enhancements * manage paid media channels (inclusive of paid search, display, metasearch, etc.), including, but not limited to the following: * act as project manager on partner/program launches and improvements * work closely with our digital media agencies and internal creative team to deliver relevant display and video creative * analyze campaign performance and report findings to leadership * partner with the ecommerce and content teams to improve conversion of paid initiatives * investigate and work cross-functionally to resolve partner or vendor issues (related to price parity, competitive bidding, data feeds, etc.) * assist in the development and coordination of quarterly business reviews * manage ad hoc direct placements, e.gTripadvisor business listings * manage all aspects of the affiliate program, including, but not limited to the following: * develop and implement data-informed strategies to optimize program revenue and roi * manage affiliate opm; ensure execution of deliverables * produce and maintain program goals, including booked revenue, roi, and budget * manage and produce affiliate program reporting; provide insights and recommendations to management * manage placement requests from partners; work with creative team to produce new creative * work with affiliate opm to develop ongoing program testing and optimization * propose and coordinate launch of new partners and networks * manage our blogger program, including monthly blog post count and budget goals * develop copy for text links, newsletters, and publisher descriptions * work closely with it to ensure accurate tracking and to enhance program functionality * manage all aspects of our referral program, including, but not limited to the following: * develop and implement data-informed strategies to optimize program revenue and roi * produce and maintain regular program reporting (e.gAdvertiser performance) as well as ad hoc analyses * monitor, analyze, and provide insights on performance (via regular presentations) to upper management * maintain bi-weekly rate updates for program advertising * manage relationships with apartment website vendors; lead status calls, continually push for program optimization (e.g.
Enhanced advertising placements, additional filters, etc.) * propose and launch new advertising partners, including negotiation of terms, contract review, coordination of data feed, launch with central reservation office (cro), etc* lead quarterly calls with our cro team to identify areas of opportunity within our call flow and agent scripting * drive regular field and hsc training on the program; develop training materials and maintain field tools (e.gThe craigslist template) * lead calls with regional field teams to diagnose and resolve craigslist-and program compliance-issues and reporting * manage other miscellaneous ad hoc projects * assist with other digital channels (ecommerce/product, email, crm, and social) as needed; including coordination of deliverables and production of reporting and analyses other duties * other duties as assigned knowledge, skills, abilities & competencies * strong project management skills, with the ability to manage multiple tasks simultaneously * strong written and verbal communication skills, with the ability to work with external agencies and vendors and with internal cross-functional teams * good leadership skills, with the ability to lead agency/vendor and cross-functional meetings * keen attention to detail * strong problem-solving abilities * experience in data analytics; knowledge of software solutions such as tableau is a bonus * proficient with microsoft office suite, strong excel skills * experience managing direct reports and/or agency partners environmental job requirements * * located in a comfortable indoor areaAny unpleasant conditions would be infrequent and not objectionable.
Overnight travel, minimal (less than 10%) minimum qualifications * minimum 4 years of experience in a marketing role, 3 of which in digital marketing * ba or bs, preferably with focus on marketing, communications, psychology, or business equal opportunity employer minorities/women/protected veterans/disabled
