Job details
Salary $90,000 - $120,000 a year job type full-time number of hires for this role 1
Full job description
Flower coIs focused on acquiring and retaining the best customers in our industry! the lifecycle growth marketer will be joining a team that is rapidly testing and measuring performance of various advertising channels, and developing a communications strategy for the full lifecycle of a customerThis is an amazing opportunity to be an early hire on a fast-growing team, having a major impact on our user experience.
We have good insight into our cac and ltv and we`re looking to aggressively ramp our lifecycle marketing efforts to improve ltv and make users happyReporting to the manager of the growth and marketing team, you will have the support of the product, engineering, and growth teams- along with the resources to experiment.
What you’ll do
Execute email, sms, and other marketing strategies
Manage segmentation and personalization across email and sms in order to drive repeat usage
Analyze lifecycle patterns to develop engagement loops for existing customers across email and sms
Build customer journey maps for multiple segments of users and develop new ways to engage users at each step
Work with our product managers to spec event-triggered communications
Develop copywrite and work with designers to develop content that highlights our new product releases and weekly menu updates
Guide and recommend a content calendar strategy
Build out automated flows (drip campaigns) and qa their logic
Who you are
Bs in marketing, business, communications, or related field
4+ years’ experience in retention marketing (email, sms, loyalty programs, etc.)
Proficient in customer.io or similar event-triggered email management tools
Has an understanding of email analytics and pulling insights from those analytics.
Knows the difference between one-off email campaigns and email flows/drip campaigns/canvasses/ automations and how to use each effectively.
Can easily create segmented lists.
Proven track record of driving growth and optimizing conversion funnels
Ability to work in a rapidly changing startup environment
Driven and looking to grow at a fast-paced company
Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships
Has exceptional written content and oral communication skills
Will come to the table with creative content ideas
Able to adapt their writing style to flower co.’s tone, voice, and style
Excellent at problem-solving, proactively multi-tasking, and the ability to prioritize with precise attention to detail.
Professional or personal knowledge of cannabis brands and consumers is a plus
About the ceo
Ted lichtenberger is a former mckinsey consultant, y combinator alumnus, and serial cannabis founderIn addition to flower co., ted also co-founded old pal and supply chain company, west of westCheck out his linkedin to get to know him better: https://www.linkedin.com/in/tedlichtenberger/.
About flower co.
Flower coSells weed on the internetWe`ve built an end-to-end software and operations system for sourcing, fulfillment, delivery, and e-commerce in a highly regulated industryWe’re tackling big, unique problems to solve in a massive space that is growing exponentially with wider legalization.
Flower coIs backed by some of the best investors in silicon valley and og cannabis industry insidersBy working with us, you’ll get amazing exposure to all of the workings of a successful cannabis startup from tech and cannabis industry veteransJoin our dream team and grow with us!
Flower coIs proud to be an equal opportunity and affirmative action employerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristicsFlower coIs committed to providing reasonable accommodations for candidates with disabilities in our recruiting processIf you need any assistance or accommodations due to a disability, please let us know.
Job type: full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Schedule:
Day shift
Monday to friday
Work location:
Fully remote
