Job details
Job type full-time
Full job description
About us
Fmg suite started 10 years ago and has grown to roughly 300 employees spread across the globeWe embrace a fast-paced, results-oriented culture, and great work/life balanceWe value collaboration and open, thoughtful communicationWe believe work should be both engaging and challenging, mixed with a good sense of humorOur goal is to invest in happy, successful individuals and watch them succeed both inside and outside of workWe’re building a winning team of a+ players and we hope you’ll be next to join us.
At fmg suite, we believe in the wholehearted acceptance of each other regardless of our differencesWe strive to foster an environment that allows everyone to contribute to our mission in their unique waysWith the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to diversity and inclusion in our employees, services, and products, as well as in the communities in which we live and work.
Backstory
We’re a marketing software company that serves small business owners, primarily financial advisors and insurance agentsAbout 40,000 small businesses use our tools and send out our contentGenerally, these businesses don’t have marketing departments but are growth-minded enough to know they need to market themselvesOur software helps them do just thatWe automate email and social campaigns to drive traffic back to their websites, helping them build better relationships with their customers with less hands-on effort.
Benefits
Optional alternate 9-80 work schedule – with 9 hour days and every other friday off
Generous paid holiday schedule with a paid holiday shutdown week!
Paid vacation and sick leave!
Robust insurance plan including company-paid life, short term disability, long term disability and employee assistance plan(s)
Matching 401(k) with immediate full vesting
Paid parental leave
Gym reimbursement
Focused on everything you need to advance your career journey, not just another job!
Context of this role
That’s where you come inWe’re looking for a savvy digital marketer who’ll be responsible for managing our marketing automation platform (pardot) to fully leverage its capabilities as well as upgrade how we leverage our marketing automation technology to support lead nurturing and client nurturing initiativesYou’ll create, execute, optimize, manage database hygiene, segment lists, and track campaign performance to maximize new client sales and upgrades with existing clients.
You’ll work with the marketing team to build our email campaigns across all of our products and segmentsYou’ll work on campaigns targeted to both customers and prospectsYou’ll assess our current processes and campaigns (both qualitatively and quantitatively) and identify opportunities to make improvements.
We’re a growing organization with a compelling vision and mission that we all are passionate about so we also have an element of everyone rolls up their sleeves and takes on a new project or two when / if the need arisesWe love new ideas and initiativeWe love it when people bring new thinking to the table, and we do our best to enable people to grow their strengths and not worry too much about the things they don’t love to do.
Essential passions
Marketing automation guru: responsible for email marketing program development and execution, including segmentation, testing, and deployment
Campaign analysis: integrating campaigns with salesforce for campaign tracking, create reporting, analyze campaign performance, and understanding the results so you can recommend and continually test new ideas
Results and testing: plan and perform a/b testing to define and execute enhancements to increase productivity, conversion rates, programs/campaign roi, and sales growth
The market: you stay up to date on the latest technology trends in the market, what people are saying about us as well as competitors, what might be a new technology
Working with others: you are equally skilled at getting things done yourself as you are partnering and collaborating with others to support essential marketing operations in pardot and salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Good vibes: you’re as happy working on your own as laughing with your teammates
Essential skills
Marketing automation - preferably pardot but could be marketo or eloqua or hubspot or the like - and all aspects of how to execute and how to leverage capabilities
Crm - ideally salesforce, but hubspot or another crm technology
Integrity and accountability to consistently meet deadlines, week in and week out
The ability and curiosity to understand the marketing and campaign strategies enough to enable proofreading emails to ensure nothing goes out with mistakes
Keeping up with the latest and greatest technology in this space to bring to our business
The fundamentals of marketing - how to bring in both prospects and customers, move them through the funnel, and close the deal
Partnering - primarily with marketing and sales to execute on the marketing campaigns and ensure we’re driving results and improving conversion rates.
Strong communication skills across the board: written, verbal, and active listening
Enjoyment of interdependent, collaborative teamwork, as well as a love for autonomy
Great to have
Knowledge of either or both of the wealth management and insurance industries
Previous knowledge of and experience with pardot and salesforce specifically
Ability to roll with the punches and roll up your sleeves to solve any execution problem
At the end of the day
We want someone who has marketing automation experience and will come in and not just execute on our campaigns but make improvements and show us how to leverage the technology in a more productive, efficient way that will help accelerate our resultsWe’ve been successful in driving mql’s but know that there are opportunities to improveWe want someone that can work with our team of marketers to up our game in this space and partner with sales to bring leads inAt fmg suite, we move fast, we inspire each other every day, and we love helping our target audience grow through extraordinary marketingIf this sounds like a place and a role where you’d succeed, we’d love to hear more about you.
You can find out what it’s like to work at fmg suite by visiting https://fmgsuite.com/about-us/
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