There are now more than 2.5 billion gamers across the world, and facebook gaming’s mission is to be the gaming community of choice for all of themFacebook gaming is a destination for gamers, creators, and developers where we deepen connections built on the shared love of gamingWe are looking for a product marketer who is knowledgeable and passionate about gaming (game play, gaming video, gaming communities)The ideal candidate understands the gaming space, including consumer needs, social entertainment experiences, competitive landscape and market dynamics, and — most important — how to positively impact consumer sentiment and drive new behavior through robust customer insights gathering, launch/go-to-market plans, and outbound campaigns and programsShe or he must have experience effectively collaborating with cross-functional teams to develop and execute scalable, measurable marketing programs for consumer-facing products.
Develop core product positioning and messaging for key gaming products and features, considering value proposition, target audience, competitive landscape, and other factors.
Plan and lead successful marketing programs to drive product considerationPartner with internal creative teams and external agencies to deliver compelling creative and communications.
Establish clear kpis for marketing initiatives and own relationship with analytics to ensure impactful testing agenda and measurement plan in placeBe accountable for reviewing results of initiatives to ensure continued improvement over time.
Influence and contribute to product strategy and overarching product narrative with focus on consumers by drawing on quantitative/qualitative research insights and developing a strong understanding of the broader company ecosystem and competitive landscape.
Define and manage consumer go-to-market strategy and plans for product/feature launches, collaborating closely with product, partnerships, partner marketing, comms, legal, policy, and other cross-functional teams to drive successful product launches for consumers globally.
Develop six-month marketing strategy and plan to achieve consumer product goals, with emphasis on driving consumer awareness, consideration, and engagement.
8+ years experience in a fast-paced corporate or startup environment.
5+ years experience working in a consumer product marketing and or consumer marketing capacity (partnered with product management and/or engineering to represent market requirements and with relevant cross-functional partners to drive product launch strategy and ongoing lifecycle/engagement marketing).
Experience in a marketing role in gaming (games, gaming video, and/or gaming communities).
Experience developing consumer insights through data trends and/or research to identify new opportunities and tests with the goal to apply learnings to scale.
Proven experience developing breakthrough consumer-centric marketing strategies and translate those strategies into actionable plan.
Experience constructing strategy, reflecting brand strategy, writing creative briefs, providing feedback and delivering engaging creative with stories.
Facebook`s mission is to give people the power to build community and bring the world closer togetherThrough our family of apps and services, we`re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer togetherWhether we`re creating new products or helping a small business expand its reach, people at facebook are builders at heartOur global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful waysTogether, we can help people build stronger communities - we`re just getting startedFacebook is proud to be an equal opportunity and affirmative action employerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristicsWe also consider qualified applicants with criminal histories, consistent with applicable federal, state and local lawFacebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting processIf you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com#li-remote
