Facebook is looking for a social marketing manager to lead key work streams within the newly formed facebook company marketing teamThis role will be responsible for leading strategic development and execution of social marketing communications initiatives that support and build our company brand in the eyes of our global communityThis individual will have proven experience leading creative development, teams and cross-functional projectsYou will work with multiple internal teams (our internal creative agency creative x, communications, policy, partnerships) as well as external vendors (creative agencies and moderation partner)You will focus on delivering successful community content both on and off platform, as well as building external fame and visibility for our initiatives.the ideal individual for this role has a strong background in developing creatively driven brand-marketing campaigns which are executed in social channels, a unique passion for problem-solving, collaborating cross-functionally, and driving data-driven resultsThis person will also be expert at relationship building: open, tenacious, curious, and a champion for this program of workPrevious experience will have covered social marketing and multi-channel communications planning, using data to identify insights and build compelling strategies for our community content.
Lead key creative agency relationships developing best in class social campaigns, delivering consistent value from our partners.
Own social marketing “franchise” strategy, mapped to brand goals.
Develop and manage the execution of social marketing campaigns in partnership with internal creative teams.
Partner with integrated marketing team to bring to life fully integrated campaigns.
Partner with brand strategy, insights, analytics, and media delivery teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results.
A champion for facebook`s community, making sure that our editorial agenda is protected and promoted.
An expert in understanding what works for facebook`s community, making sure that the content we develop has the greatest impact and resonance.
Building exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and fame of our content.
Analysis of cultural, community, media and market trends to inform strategic and creative development for content.
Support approach for moderation working with our external partner, reinforcing tonal guidelines, response framework and measurement.
7+ years advertising and marketing experience with experience in social marketing (creative/content/social agency).
Hands-on experience developing and executing creative, innovative, integrated social marketing campaigns.
Experience collaborating within dynamic and matrixed organizations.
Proven strategic experience designing and delivering impactful marketing solutions.
Adept at building, inspiring, and leading strong, happy and productive teams.
Thrive in a self-starter, fast-paced and changing environment.
Outstanding creative sense, plus excellent communication skills.
Strong presentation and communication skills amongst senior leadership.
Experience with crisis management and crisis response preferred.
Experience working with consumer-facing and corporate brands (client side).
Facebook`s mission is to give people the power to build community and bring the world closer togetherThrough our family of apps and services, we`re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer togetherWhether we`re creating new products or helping a small business expand its reach, people at facebook are builders at heartOur global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful waysTogether, we can help people build stronger communities - we`re just getting startedFacebook is proud to be an equal opportunity and affirmative action employerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristicsWe also consider qualified applicants with criminal histories, consistent with applicable federal, state and local lawFacebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting processIf you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com#li-remote
