We are farmers!
Join a team of diverse professionals at farmers to acquire skills on the job and apply your learned knowledge to future roles at farmersFarmers insurance also offers extensive training opportunities through the award winning university of farmers named by training magazine amongst top 10 corporate training units in the world.
Job summary
As an integral member of the research and analytics team, this position is embedded within a business unit and plays a strategic research role in the development and optimization of farmers’ marketing, products, and other customer-facing properties.
The role is responsible for informing and evaluating business and growth go-forward strategies.
This starts by gaining knowledge through both primary and secondary research methods, and turning that knowledge into actionable insights and strategic recommendations.
By designing, conducting, analyzing, and reporting on customer-centered research, the role will be instrumental in defining farmers’ strategy.
Essential job functions
Works as a strategic research consultant, within an assigned business team, to proactively develop ongoing, state-of-the-business consumer insights to continually inform farmers’ consumer strategy.
Generates insights that fuel strategic direction, ideation, and go-to market designIndependently leads and conducts marketing and other consumer research activities using a wide variety of primary/secondary quantitative and qualitative activities.
Tests new concepts, new go-to-market designs, and new value-added features.
Manages quantitative and qualitative research from end-to-end, including: defining scope, goals, methodology, analyzing results, developing a report, and presenting actionable findings to internal business partners.
Combines disparate sets of data (including: primary survey methodology and secondary in-house data methodologies, qualitative feedback and quantitative survey data, etc.) to provide a strategic and holistic view of the consumer and market.
Collaborates across the enterprise and leads assigned processes.
Acts as a research resource on cross-disciplinary projects and product teams.
Conduct qualitative and quantitative user experience research, using a range of moderated and unmoderated approaches (i.e., one-on-one interviews, focus groups, surveys, etc.), that enable the ux and product teams design a customer-centric experience
Work with ux and product team to identify touch points that may benefit from testing, including defining timeline, scope, and methodology for testing
Conduct user experience research with flat-designs, prototypes, beta, and finished products and features
Regularly conduct user experience research to identify customer pain points and drive continual improvement
Document and track learnings gathered through testing and research so insights can easily be referenced and applied for future projects to better understand agent-specific user behavior
Regularly present research findings and recommendations to key stakeholders
Education requirements
High school diploma or equivalent required.
Bachelors degree bachelors degree preferred in user experience, interaction design, cognitive science, graphic design, or human computer interaction.
Experience requirements
Minimum of 6 years of relevant consumer usability research experience required.
Experience designing and writing discussion guides, screeners, test protocols, and final reports required.
Experience conducting secondary research required.
Experience working in a research role at consumer focused company or supplier required.
Experience analyzing disparate sets of data required.
Experience leading research projects end-to-end required.
Has experience with product design / development and competency with tools like figma, sketch, invision
Benefits
Farmers offers a competitive salary commensurate with experience, qualifications and location
Co only: the pay range for this job being performed in co would be xx – xx
Bonus opportunity (based on company and individual performance)
401(k)
Medical
Dental
Vision
Health savings and flexible spending accounts
Life insurance
Paid time off
Paid parental leave
Tuition assistance
Job location(s): us - rw - remote work - farmers
