We are farmers!
Join a team of diverse professionals at farmers to acquire skills on the job and apply your learned knowledge to future roles at farmersFarmers insurance also offers extensive training opportunities through the award winning university of farmers named by training magazine amongst top 10 corporate training units in the world.
Job summary
Works with supervisor and department to develop marketing strategies to promote credit union membershipSupport initiatives outlined in annual marketing plan, including but not limited to formulation and implementation of direct marketing programs, new product launches, and promotional campaigns in print, voice and electronic/web media.
Essential job functions
Develops and coordinates promotional campaigns as assigned, including strategy, copy and creative; keeps staff apprised of marketing efforts and new products/services
Facilitates direct marketing campaigns in accordance with marketing plan/budget/goals using internal data, external data sources and credit bureau scoring to identify member segments and target prospects for product offers
Writes, proofreads and edits print and electronic marketing materials and related member and employee communications
Participates in new product development and other task forces as assigned
Participates in planning, promoting and hosting of special events as needed is responsible for researching, providing recommendations, coordinating, executing and managing media and email based marketing campaigns
Education requirements
High school diploma or equivalent requiredBachelor’s degree preferred in a marketing, business, or market research field.
Experience requirements
5 years of experience encompassing direct marketing, market research, corporate communications or advertising (required)
Special skill requirement
Strong project management skills (required)
Proficient in copywriting, business writing, grammar and proofreading (required)
Job location(s): us - ca - burbank, us - ca - remote, us - ca - torrance
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