We are farmers!
Join a team of diverse professionals at farmers to acquire skills on the job and apply your learned knowledge to future roles at farmersFarmers insurance also offers extensive training opportunities through the award winning university of farmers named by training magazine amongst top 10 corporate training units in the world.
Job summary
The senior product marketing manager will lead the digital customer experience for farmers` product solutionsThis role will lead enterprise stakeholders to develop product strategies, with a focus on emerging technologies that will enable customer-experience t ransformation and digital innovation.
Essential job functions
Command digital product solutions, while inspiring the vision and thought leadership on emerging technologies (ai, ar/vr, and connected devices)/development methods and their application.
Evaluate enterprise opportunities, scoping, and delivery of prototypes/pocs/mvps.
Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive for products that deliver to farmers experience expectations.
Drive a test and learn environment by enabling new capabilities through innovation.
Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions.
Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories.
Partner closely with it and operations to develop, manage and execute a detailed product roadmap that delivers on the needs of our customers.
Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with marketing goals and objectives.
Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation.
Track innovation trends within the insurance industry and monitor digital growth in other verticals.
Create competitive benchmarks to articulate benefits based on enhancements or new capabilities.
Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefits customer experience.
Make recommendations on short term and long term roadmaps that aligns with the customer strategy and marketing goals.
Conduct competitive landscape assessments to guide product development and go-to-market strategies.
Define measurement strategies and reporting requirements to manage the effectiveness, and is responsible for successful delivery and ongoing performance management.
Measure and report on digital marketing data and kpi’s and provide insights and business recommendations to business counterparts.
Physical actions
Physical environment
Education requirements
High school diploma or equivalent required.
Bachelor’s degree preferred in relevant field with mba preferred, or equivalent combination of education and experience.
Experience requirements
6 plus years of program management/digital product and delivery related experience preferred.
5 plus years extensive relevant product marketing experience in consumer applications.
Advanced project and process management experience.
Agile experience preferred.
Proficient in: microsoft office (ms word, excel, outlook, powerpoint) required; agile management tools (jira, rally) preferred.
Experience in developing user stories and requirement documents.
Self-motivated with high degree of initiative and excellent follow-up skills, along with strong analytical and problem-solving skills.
Strong business acumen and communication skills.
Special skill requirement
Ability to communicate, influence, and deliver with cross- functional teams and enterprise stakeholdersAbility to manage multiple projects with tight deadlines effectively with cross functional teams.
Additional qualification
Preferred qualification
Certified safe® product owner/product manager (or equivalent) or safe teams certified
Knowledge of the most popular tools available for scanning cookies and tags – trustarc, etc– as well as their limitations
Experience implementing true cross-firm, first-time solutions and digital capabilities
Previous experience working as a product manager
Experience defining/driving vision of experience programs and/or partnership based programs
Experience defining and delivering large-scale online initiatives
Proven ability to use data analytics, research and testing methodologies to drive business decisions, diagnose problems, and recommend action plans to resolve issues
Ability to lead cross-functional teams without formal authority
Comfortable with ambiguity, leading work autonomously, and making independent decisions
Benefits
Farmers offers a competitive salary commensurate with experience, qualifications and location
Co only: the pay range for this job being performed in co would be $102,400 - $136,500
Bonus opportunity (based on company and individual performance)
401(k)
Medical
Dental
Vision
Health savings and flexible spending accounts
Life insurance
Paid time off
Paid parental leave
Tuition assistance
For more information, review “what we offer” on https://www.
Job location(s): us - rw - remote work - farmers
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