Job details
Job type full-time
Full job description
Build the world`s fastest identity and checkout products
Company mission
Our mission is to make buying online faster, safer and easier for everyoneFast login and fast checkout enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sellThe company’s products work on any browser, device or platform to deliver a consistent, stress-free purchasing experienceFast is entirely consumer-focused and invests heavily in its users’ privacy and data securityHeadquartered in san francisco but open to a globally remote workforce, we are a founders-led, privately held company funded by stripe, index ventures, susa ventures and other world-class investors.
We are committed to diversity and inclusion, and demonstrate our values through equitable pay, fantastic benefits, and access to all reasonable accommodations.
Summary
The vice president of demand generation and account based marketing is a key strategic leadership role responsible for overseeing all aspects of demand generation to achieve revenue goals that support fast’s growthYou will be highly cross-functional and strategic and will require both creative and analytical thinkingThe vp of demand generation and abm will be responsible for owning fast’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leadsWorking closely with the leadership team, the vp will play a critical role in taking the company through the next phase of growthYou and your team will generate new pipeline in both current and new markets, help grow our existing install base, and design our marketing strategy to build global awareness and drive larger deal sizesThe ideal candidate is well-versed in demand generation best practices and marketing technologies, analytical and data-driven in their decision-making, and a skilled and versatile leader with the ability to balance strategic planning with a hands-on, team-based approach.
Come join us as we upgrade the internet by creating a new, frictionless online checkout experience!
Role
Develop the company`s data-driven, demand generation strategy and channels to drive new business, as well as expand the existing customer base
Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
Manage overall demand generation and growth strategy, programs, and budget
Orchestrate demand generation and abm programs that successfully engage target upmarket accounts moving them effectively through buyer’s journey
Build, execute, and scale a high-performance abm program for fast that delivers to demand generation goals and sales success
Define, plan and execute integrated inbound, outbound and abm programs through multiple channels including digital, email, content and events
Coordinate and execute multi-channel strategies with cross-functional teams
Establish tracking and measurement to optimize programs based on real-time results, while reporting on the value delivered by our demand generation efforts
Continuously evaluate the performance and roi of campaigns, adjusting demand tactics and strategy accordingly
Create strategies and tactics to penetrate executive teams and engage senior leaders of large enterprises, especially those focused on digital transformation and customer experience
Partner with the marketing team on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc
Partner with the sales leadership to ensure quality demand delivery and follow-up according to established slas
Own analytics across our marketing campaigns and platforms to closely monitor conversion rates, measure success, and continuously optimize for maximum roi
Build strong working relationships with key internal groups
Requirements
15+ years of demand generation experience working in a fast-growing, start-up environment (b2b preferred)
Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience
Experience running campaigns and programs that directly drive pipeline growth using modern marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
Proven experience scaling demand generation programs through technology, data and process with demonstrated roi
You’re an analytical problem-solverYour decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns
Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
Strong communication skills (written and verbal) and ability to clearly communicate technical information
Plus
Experience working in a global payment processing or dual-sided marketplace environment
Benefits and perks- because people matter
Comprehensive insurance (paid 99% by the company) with no deductible, and 10 dollar copays globally remote with flexible work schedules to fit your needs generous parental/family leave for all caregivers- available at any time within 12 months after the new family member joins you 401k with match up to 4% equity grant people-focused pto that you determine- time off is there when you want it, when you need it frequent inclusive events scheduled to allow everyone to express their voice (or dance skills) monthly exercise and internet stipends-and snacks
