Join a team that puts its people first! first american`s agency division is dedicated to providing our policy-issuing agents with resources, services and underwriting guidance needed to achieve new levels of successSince 1889, first american (nyse: faf) has held an unwavering belief in its peopleThey are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potentialOur inclusive, people-first culture has earned our company numerous accolades, including being named to the fortune 100 best companies to work for® list for six consecutive yearsWe have also earned awards as a best place to work for women, diversity and lgbtq+ employees, and have been included on more than 50 regional best places to work listsFirst american will always strive to be a great place to work, for allFor more information, please visit www.careers.firstam.com.
Job summary
The social media and analytics strategist should have a solid understanding of how each social media channel works and how to optimize contentResponsible for bringing social media initiatives to life through project conception, content creation, copywriting and reporting on effectiveness of strategyThe successful candidate will be a strategic thinker, have strong and intimate knowledge of the social media landscape, and the ability to thrive in a fast-paced, team-oriented environment.
Candidates for this position must possess a minimum of 3-5 years of social media content creation, and analysis.
Responsibilities:
Build and execute social media strategies using platform-specific research, benchmarking, and sales messaging.
Create and manage content syndication schedule and calendar
Collaborate with other marketing team members and departments to ensure optimal impact across all channels, managing brand reputation, identifying key players and coordinating actionable items.
Build imagery and video content for multi-state use across social media channels.
Capture and analyze content metrics, insights, and best practices in order to present findings to leadership and sales teams driving continuous improvement.
Explore innovative and creative ways to use social media platforms to empower sales and grow brand awareness.
Stay aware of news/events that impact the title and real estate industry to drive social media following.
Adhere to organizational policies and marketing guidelines
Maintain strict confidentiality of company and personnel information
Ability to work in a fast-paced environment requiring project prioritization
Skills:
3-5 years of professional social media marketing or digital media specialist experience
Excellent writing and grammatical skills
Proficient working in windows workspace environment
Working knowledge of adobe creative cloud design suite
Ability to produce top-quality graphic designs and video content
Detail oriented with ability to work independently
Working knowledge of analytic resources for social media platforms including, but not limited to yext, google analytics, facebook, google, twitter, snapchat, tiktok, linkedin, and youtube.
Education and/or experience:
Bs in new media, public relations, business communications, marketing, or related discipline
3-5 years of professional social media marketing or digital media specialist experience
2-3 years of graphic design experience preferred
Advanced knowledge and understanding of social media platforms, resources and communities
First american invests in its employees` development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and workFirst american is committed to diversity and inclusionWe are an equal opportunity employer.
Based on eligibility, first american offers a comprehensive benefits package including medical, dental, vision, 401k, pto/paid sick leave and other great benefits like an employee stock purchase plan.
