Job details
Job type full-time
Full job description
Trx has an exciting opportunity for a performance marketing director to lead the growing marketing initiatives for the businessIn this role, you will be partnering with cross-functional marketing, digital and creative teams to develop the strategy and execute on paid media for all trx owned sites and channelsThis role is responsible for paid media marketing both in the us and uk markets.
If you are a sharp, ambitious, organized, and motivated individual who is passionate about digital marketing, this is a great opportunity to come in and lead the initiative for a premier sport and fitness industry company!
Key responsibilities
Lead the on-going management of the paid media channels (paid social, paid search, display, affiliates, and retargeting) with the goal of achieving or exceeding the planned revenue and roas targets
Work with the trx ecommerce team to execute all campaigns and promotions and product focus through the paid media channels
Assess and evaluate current strategy, performance, and execution of paid media channels: paid search, paid social, display, affiliates, and retargeting
Manage the performance of the outsourced agencies that are executing the day-to-day of the paid channelsIdentify and on-board any new agencies / partners
Coordinate with data analyst on setting up and managing the appropriate reports per channel
Contribute to marketing calendars and roadmaps with strong feedback from paid channels which primarily drive traffic and revenue to the website
Report on performance, providing meaningful and actionable insight to improve the business performance
Partner with senior management to ideate, develop, and execute growth and retention programs for the business to maximize reach, conversion and repeat purchase
Provide a wholistic approach to paid media for the business across the marketing and consumer funnel
Minimum qualifications
Bachelor’s degree with a focus in marketing or related field.
Minimum of 4 years of paid media marketing experience
Minimum 3 years of b2c ecommerce experience
Minimum 3 years of experience managing agencies and rfp
Advanced knowledge of google analytics, google adwords and social media marketing
Advanced knowledge of excel and powerpoint
Excellent attention to detail and strong organizational skills to manage multiple agencies and campaigns
Ability to independently prioritize workload
Advanced written, verbal, and presentation skills with an ability to communicate at all levels of the organization and in front of large groups
Strong communicator, team player, and collaborator
Trx’s innovative thinking has led us to our remote working cultureJust as we invented suspension training ®, we believe we have a rare opportunity to reinvent the modern workplace and are excited about the work aheadIf you are too, join us! keep in mind: many job boards require us to specify a location, so please feel free to apply to any position regardless of the location listed.
More details to know: if “remote” is listed in the job title of a role, the role can be located in any of the states where trx is authorized to do business.** please note that some roles (including those that do not have “remote in the job title), may have to be co-located with their teams in certain locationsPlease work with your recruiter and your hiring manager to understand any
Location constraints and communicate your location preferences**trx is authorized to do business in many, but not all, statesIf you are not located in or able to work from a state where trx is registered, you will not be eligible for employmentPlease speak with your recruiter to learn more about where trx is registered.
