Job details
Job type full-time
Full job description
Are you a strong leader in the digital marketing sphere? do you understand how to build compelling marketing campaigns in digital formats to drive business goals? if so, read on and get ready to apply!
Get to know us!
Guidewell and its family of forward-thinking companies are focused on helping people and communities achieve better health and are at the forefront in the transformation of health care.
Florida blue, a guidewell company, has been providing health insurance to residents of florida for 75 yearsDriven by its mission of helping people and communities achieve better health, the company serves more than five million health care members across the stateWe are looking for exceptional people who will bring our mission to life and succeed by putting the member first.
What we can offer you!
We offer competitive salaries and benefits, work-life balance, flexible work arrangements, opportunities for growth and development, and a great place to work across our enterprise!
What will be your purpose:
The digital marketing manager role reports directly to the senior manager in guidewell connect (gwc) marketing and assists in developing and delivering of gwc marketing tactics to achieve preagreed customer goals documented in service level agreements (sla) and go to market plans (gtm)This responsibility will require working with srMarketing managers to plan and execute the strategy along with tracking and reporting on progress and results
What will you be doing:
Act as the chief subject matter expert on email marketing strategies and best practices
Own the end-to-end execution of assigned email marketing campaigns, including building out all email versions from html templates within adobe campaigns, email deployment, and campaign performance monitoring
Analyze and report out on email campaign performance metrics
Maintain brand standards within email campaigns to ensure a consistent experience across all
Work closely with segment marketing teams and creative agency to help define the email marketing strategy and weigh in on best practices for email campaigns
Proactively run a/b tests on email content, design and subject lines to improve campaign performance
Implement processes for improved efficiency and increased performance
What you must have:
5+ years related work experience or equivalent combination of transferable experience and education to include integrated marketing strategy, planning and tactical experience
Related bachelor’s degree or additional related equivalent work experience brand, marketing, communications or in related field
Additional required qualifications
Three years in any mix of marketing fields or equivalent experience, marketing automation or campaign management experience and experience using crm, segmentation systems and analytics to develop and track marketing programs.
Proven ability executing in marketing channels or tactics (direct, advertising, digital, drtv) working to budget and time deadlines, and reporting on metrics.
Broad and deep knowledge of marketing promotion methods, practices and techniques.
Additional preferred qualifications
Adobe campaigns software experience
Product launch experience
Experience working in a regulated industry
Experience in client services role
Experience working in agency processes
Experience working in a cross-functional team in a fast-paced environment
Experience working with and coordinating multiple clients and agencies
Ability to resolve issues and barriers.
Ability to build and deliver presentations with computer software.
Ability to build relationships within the business area, across the organization and external partners
Business acumen of project planning and implementation
General physical demands
Sedentary work: exerting up to 10 pounds of force occasionally to move objectsJobs are sedentary if traversing activities are required only occasionally.
We are an equal opportunity/protected veteran/disabled employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
