Job details
Job type full-time contract number of hires for this role 1
Full job description
Digital director
Reports to the executive director of florida watchThe digital director leads the content team and sets the broader strategy to disseminate tested messaging to both partner organizations and floridians directly via digital channelsUltimately, the digital director is responsible for advancing the narrative of florida’s progressive movement online.
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About us
We are a progressive organization with a digital-first lensThe florida communications & research hub is a partnership between florida watch and progress florida that provides communications infrastructure for florida’s progressive organizations and coalitionsThe comms hub leads innovative campaigns to advance progressive issues, win elections, and build a better floridaWe are driven by quantitative and qualitative research used to create engaging, authentic, and florida-specific communications content.
Qualifications and requirements
5 - 7 years experience running digital advertising programs
2-3 years experience as team lead or department head supervising professional staff
Ability to think outside the box and run a data driven, yet creative, program that engages voters with compelling content that wins the hearts and minds of target audiences
Creative writing and editing skillsPeople say you’re a good writer
Nimble and quick thinker with experience working in a rapid response, campaign style environment
Demonstrated passion for electing progressive candidates and advancing public interest-driven issues and progressive values and policy solutions
Strong organizational skills, able to manage diverse teams and projects
Affable and professional manner and ability to manage confidential and/or sensitive information
Ability to get things done on a tight deadline
A proactive, self-starter who can develop detailed plans and execute them without much oversight
Familiarity with creative software like adobe’s creative suite in addition to common crms like everyaction, the action network, or actionkit
Knowledge of florida’s political and electoral landscape
Ability to buy digital media through programmatic platforms and traditional platforms like facebook and google is a plus
Responsibilities
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Develop a robust, holistic digital strategy that helps to advance the overarching objectives of florida watch
Set ambitious goals with clearly defined and measurable targets for all digital programs
Work with florida watch and progress florida staff and partner organizations to convert research and messaging guidance into creative content that compels floridians to take action to win a more progressive florida
Lead a diverse team of graphic designers, videographers, and digital organizers to produce content optimized for digital ads, social media, email actions, and other communication platforms
Identify and develop new ways to source diverse forms of creative content made by others (e.g., supporters and volunteers)
Help to define target audiences and a clear purpose for each digital channel (email, twitter, etc.), and develop a playbook to grow each
Develop and implement a digital paid media plan for statewide and targeted state legislative racesThis will include executing digital ad buys on various platforms
Conceptualize and execute innovative and organic digital programs and initiatives that extend beyond paid ads to reach more florida voters in new ways (e.g., influencer campaigns)
Assist partner organizations with their digital content strategy, social media utilization, and media plans
Establish analytics and reporting standards to measure reach and engagement
Run testing programs to validate the persuasive effect of creative content and the efficacy of various digital tactics
Work with comms hub and partner staff on interpreting analytics and results from ongoing creative testing
Other duties as assigned
Travel as needed to attend meetings with partner organizations (once deemed safe to do so)
Please send an email to jobs @ floridawatch.org (without spaces) that includes a cover letter and resumeApplications will be accepted on a rolling basis until we find the right candidatesReference “digital director” and your name in the subject line.
Job types: full-time, contract
Pay: $80.00 - $95.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Disability insurance
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Retirement plan
Vision insurance
Schedule:
Monday to friday
Covid-19 considerations:
Fully remote organizationOnly travel when it`s safe to do so.
Work location:
Fully remote
Work location: remote
