Job details
Job type full-time
Full job description
Position description:
Freedom mortgage is seeking a director of marketing analytics as we rapidly expand capabilities within our marketing analytics team to meet the data challenges of today and the futureThis role will work with marketing to help accelerate freedom’s current mortgage offerings and help expand into new marketsThis is an excellent opportunity for someone looking for an ability to make a huge impact.
This position can be remote.
Responsibilities:
Lead the development of dashboards and standardized reports to provide visibility into performance and ongoing insight to marketing stakeholders.
Oversee the development of an end-to-end measurement frameworks for various marketing initiatives.
Manage the team responsible for analyzing and reporting on the performance of marketing campaigns to gauge trends and optimize investment.
Provide data driven recommendations around marketing spend, targeting and contact strategies, segmentations, attribution, etc.
Partner with the marketing channel managers and campaign execution teams to optimize performance within each channel.
Play a key role in developing and expanding best practices in areas such as marketing campaigns tracking, a/b and multivariate testing strategies, reports and dashboard design, data visualizations, etc.
Develop data tracking plans for new and existing processes to ensure reporting and analytics can be setup in quick and efficient manner.
Analyze and evaluate if current business workflows and practices are aligned with data and reportingIdentify gaps in functionality and provide solution recommendations to ensure reporting accuracy.
Work collaboratively across departments including it, product, marketing, finance and operations.
Play a key role promoting best practices for maintaining data integrity and educating the business on reporting and analytics solutions.
Support data stewardship in partnership with it and data management colleagues and be a data advocate within the organization by empowering others to use data.
Work independently / remotely and as part of a team as needed
Identify ways to improve data reliability, efficiency and quality
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Requirements:
7+ years of marketing analytics or marketing operations experience in a highly data-driven, analytical environment, preferably in lending or consumer finance industry.
Analytical expertise with as many of the following: direct mail, digital, outbound telemarketing, crm, email, sms/text and mobile app marketing.
High proficiency using sas, sql or oracle relational databases.
Strong working knowledge of tableau, power bi, or other bi/data visualization software.
Proficiency with microsoft office tools (excel, powerpoint, etc.)
Experience across marketing, business intelligence, and other analytics domains.
Experience building sophisticated dashboards and reports.
Experience as part of technical teams and projects utilizing agile and devops frameworks
Ability to break down complex business problems and recommend practical solutions
Ability to present research results to a broad and diverse audiences
Strong critical thinking and problem-solving skills; proven ability to develop and initiate creative innovations and solutions
Detail-oriented with the ability to manage multiple projects simultaneously
Excellent verbal and written communication skills including technical writing
Bachelor’s degree in mathematics, statistics, accounting, computer science, data science or related quantitative fields.
It would be nice if you had:
Master`s degree in one of the above fields.
Knowledge of the following: r, python, visual basic, c#, mysql, bigquery, mongodb, snowflake, hadoop or spark
Experience with multi-touch attribution and marketing mix modeling.
Experience with google 360 and mobile application reporting.
Experience managing large enterprise projects.
Experience working in various agile working styles.
Founded in mount laurel, nj in 1990, freedom mortgage has since grown into one of the largest and fastest-growing privately owned full-service residential lenders in the usaLicensed in all 50 states, washington d.c., puerto rico and the virgin islands, freedom mortgage has over 5000 employees nationwide, proudly servicing $225.6 billion, and is still growing.
Our mission is to foster homeownership in americaFreedom is a leader in va mortgage lending and is one of the mortgage industry’s largest philanthropic supporters of the uso and military families through its team freedom cares philanthropic arm.
Locations include suburban philadelphia and fishers, in, two regions where we were named top workplacesWe also have large operating centers countrywide, including these desirable markets: beaverton , or; boca raton, fl; columbia, md; jacksonville, fl; melville, ny; plano, tx; san dimas, ca; tempe, az; troy, mi and woodbridge, va.
If you seek a sense of community, top training, opportunity for advancement, a comprehensive benefits package and reward and recognition program, look no further.
Freedom mortgage corporation is an equal opportunity employer committed to workforce diversityQualified applicants will receive consideration without regard to age, race, color, religion, gender, sexual orientation, national origin, or their status as a protected veteran or an individual with disabilitiesLocal applicants encouraged to applyEmployment contingent upon successful completion of background investigationSmoke-free workplaceDrug-free work environmentExcellent benefits package including medical, dental, vision and 401(k)All resumes are held in confidenceOnly candidates whose profiles closely match requirements will be contacted during this searchLender nmls id:2767
Equal opportunity employer- minorities/females/disabled/veterans
