Job details
Job type full-time
Full job description
Partner marketing (srManager or director)
Based in boston, ma with offices and customers around the globe, fuze is a leading cloud communications company focused on modernizing and simplifying business communications for large enterprisesWe unify communications and collaboration technologies like voice, video, and messaging onto a single cloud-based platform empowering people to work whenever, wherever, and however they need to drive their success.
The channel marketing srManager/director will play a crucial role in defining fuze`s channel marketing strategy and running channel marketing programs to help strengthen partner relationships and grow partner-generated pipeline and revenue
Job description overview
Reporting to the cmo, the channel marketing srManager or director level candidate is responsible for planning, organizing, and executing a variety of marketing programs with our var, channel, agent, and technology partners, focusing on developing and growing the channel as one of the key sources of pipeline and revenue within the company`s overall demand generation and regional marketing effortsThey will closely collaborate with channel and direct sales leadership as well as the other function areas within marketing to define and develop the marketing strategy to support partner recruitment and co-marketing, further strengthening our partners` role in our revenue funnel.
This role is open to remote applicants.
In this role, you will be responsible for planning, executing and measuring success for three primary focus areas:
Acquisition (marketing to partners):
Developing, executing and measuring channel recruitment plans
Collaborating with content team to develop materials and programs to accelerate new partner acquisition
Collaborating with corporate communications to continue building fuze`s thought leadership in the channel
Developing digital programs to attract, engage, and acquire new partners
Execution (marketing with partners):
Identifying key strategic partners for joint marketing opportunities to engage new accounts
Collaborating with area partner managers and partner account managers team to build and execute regional plans
Planning and executing channel marketing programs, such as virtual and live events, co-branded content, social media engagement, etc., from logistics to results management
Defining processes to differentiate target audiences for partner and direct channel
Taking global digital campaigns to partner requirements and assisting strategic partners with implementation where necessary
Tracking results of partner marketing activities, ensuring appropriate lead flow and timely follow-up
Overseeing mdf application towards co-marketing programs
Enablement (marketing for partners)
Developing programs to strengthen relationships with existing partners (workshops, webinars, lunch-and-learn events, etc)
Creating content and `campaign in a box` programs partners can leverage to promote fuze solutions to their audience
Managing a consistent cadence of communications with the partner ecosystem
Managing and updating partner portal content
Serve as a marketing liaison to the partner sales organization
Advocate for partners and their needs
What we are looking for:
10 + years of experience developing strategy and driving channel partner programs and marketing plans from concept to execution
Proven experience working with enterprise & channel b2b sales teams and supporting programs to drive partner-sourced revenue.
Experience in partner marketing at saas, communications and var companies is a plus
Experience working in a revenue-driving marketing or strategy function
Strong and dynamic communication and presentation skills with the ability to influence and defend plans for strategic analysis, recommendations, and conclusions
Demonstrated proficiency in project management with the ability to lead all aspects of program implementation
Ability to consistently produce results on time and within budget
Deep understanding of customer and channel buyer`s journeys
Capable of optimizing strategies specific to vertical industries
Experience using salesforce and marketing automation platforms
Who you are:
Results-oriented with experience executing to objectives with focus on pipeline, revenue and engagement goals and strong focus on roi
Highly organized self-starter who thrives in a fast-paced environment
Take price in create innovative and productive solutions to common challenges
Focus on strategies fist, and aligning tactical plans to meet required objectives
A strong project manager with ability to manage multiple priorities
A collaborative communicator who can build and grow strong internal and external relationships
#li-eh1
Job type: full-time
Work location: multiple locations
