Job details
Job type full-time
Full job description
Description
Job location
Usa, louisville, ky
Usa, atlanta, ga, usa, austin, tx, usa, chicago, il, usa, columbus, oh, usa, indianapolis, in, usa, nashville, tn
Job posting title
Crm digital marketing senior specialist
The challenge
The crm digital marketing senior specialist will be responsible for helping to develop and execute our overall value proposition and lifecycle messaging to our consumer baseThis role will be charged with improving the understanding of ge and ge profile appliances among prospective customers as well as new and existing customers and increasing our consumer engagement and lifetime valueThe manager will work with cross-functional teams from marketing, product, brand, analytics, research, finance, and merchandising teams.
This role can be remote but limited to central and eastern timezone.
What you will do
Essential responsibilities
Assist in development and execution of overall communication strategy for increasing the comprehension of ge and ge profile appliances.
Work with analytics and research teams to create deeper insights about consumer behavior to shape the strategy
Work with product, service, and brand teams on developing new value propositions, language, and call-to-actions for those value propositions
Leverage first, second and third-party data to develop enhanced segmentation of our customer base to drive more relevant messaging
Lead the creative development of the email and content marketing strategy; partnering with the creative partners, analytics, and research teamThis includes developing positioning & message design, segmentation focus, creative themes, and consumer experience
Manage the execution and refresh of our ongoing lifecycle marketing campaigns - driving impactful, fresh creative that further drives business goals
Partner with other marketing team members to ensure smooth execution of marketing campaigns
Develop a robust testing agenda to ensure the continued evolution of our lifecycle marketing campaigns
Highly cross-functional role; the crm manager will work with teams across marketing, product, brand, analytics, research, finance, and merchandising.
Consistently review analytics to gain insights and drive decision-making.
What you need to succeed
Qualifications/requirements
Bachelor’s degree from an accredited university or college preferred degree in marketing
Minimum 5 years of experience in one or more of the following areas: email marketing, digital marketing, or ecommerce
Prior consumer marketing experience
Strong consumer/crm lifecycle marketing and strategy experience with a data-driven mindset
Experience with direct response marketing
Technical expertise with email marketing software and campaign management tools.
Strong background in performance marketing leveraging data to develop insights and optimize programs
Deep experience in digital marketing (emails, social, website content mgmt., banners) with a focus on emails and digital advertising
Understanding of the creative processExperience in constructing strategy and creative briefs, providing feedback, and delivering engaging creative with compelling stories
Demonstrated ability to develop marketing strategies and translate them into actionable plans
Desired characteristics
Ability to strike a balance between strategic thinking and hands-on execution
Excellent track record of working with external vendors or internal partners, e.gCreative agencies
Highly organized, with demonstrated skills managing projects including a variety of tasks and workstreams simultaneously
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Ge appliances is an equal opportunity employerEmployment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
