Job summary: help gnc be the leading edge expert health and nutrition resource for consumers!
This position is responsible for leading gnc initiatives focused on delivering on-trend, expert curated content and health services to help consumers live wellThe director will lead the scouting and management of partnerships pertaining to content, food/nutrition, meal delivery and health servicesThe director will oversee a team responsible for sourcing and developing content including articles, videos, expert tips, recipes, meal plans, nutrition assessment forms, key message points to support pr/media and product benefit statementsEssential duties and responsibilities:
Job responsibilities:
Identify, secure and manage partnerships related to content, food/nutrition, meal delivery and health services
Collaborate with external partners and internal stakeholders to develop roadmap to deliver on-trend, credible health services to consumers
Direct the development and maintenance of surveys, recommendations engines, messaging to support interaction with consumers and associated content to deliver a compelling user experience
Develop roadmap for expert-curated content in collaboration with marketing
Direct a team responsible for the sourcing, creation and maintenance of blog articles, health and nutrition tips, recipes, meal plans and product benefit statements
Develop key message points to support pr and media initiatives
Participate in media & pr interviews, videos, etc.
Collaborate with consumer research and copywriters to develop compelling health & nutrition messaging relevant to gnc initiatives and consumers
Monitor nutrition and health trends relevant to gnc and create action plan to address trends through content and services offerings
Direct the development of new product benefit statements, including the review of scientific literature and consulting with external and internal experts to create compelling messages and product claims
Develop highly productive cross-functional relationships with partners including project management, brand management, marketing, consumer research, business units, scientific affairs and regulatory compliance
Develop a strong team capable of managing nutrition, content and services related activities
Additional duties as assigned
Supervisory responsibilities:
Responsible for supervising multiple projects.
Responsible for supervising a team of employees.
Physical aspects/work environment:
Regularly required to stand; walk; sit; use hands or fingers to handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
Regularly/occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The noise level in the work environment is usually low/moderate.
Reasonable accommodations may be made to enable individuals to perform the essential functions.
Job specifications:
Qualifications:
Bachelor’s degree in nutrition or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Advanced degree (mba, master’s) preferred
Registered dietitian (rd) credential preferred
10+ years progressive relevant experience required
8+ years in a leadership role (direct or indirect)
Media training completion preferred
Ability to translate technical concepts into business and consumer-centric opportunities
Significant experience with supplements or food products
Experience with telehealth or meal delivery preferred
High degree of proficiency ms office suite, outlook & internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting
Gnc holdings, llc is an equal opportunity employer
