Director, Public Relations

Job details

Job type full-time

Full job description

Job summary:

The director, public relations lead the development and execution of our public relations strategy and related programming to help further advance gnc as the top wellness platform and motivate all to live wellThe individual will lead, integrate, and inspire partner agencies and teammates to boost gnc awareness and perceptionThey will demonstrate deep knowledge of trends in each vertical and be able to connect the dots across channels, customers, partners and programs to identify interdependencies and long-term growth opportunitiesThe ideal candidate will be an innovative, enthusiastic, solutions-driven leaders and life-long learner.

Essential duties and responsibilities:

Directs all public relations activities for gnc
Develops, implements, and administers public relations programs directed toward the public, industry, stockholders and employees.
Develops public relations policies responsive to corporate objectives, with the chief goal of promulgating the organization`s messaging to those audiences.
Reviews materials intended for public release to ensure they represent the best interest of gnc and are consistent with public relations objectives and policies.
Acts as gnc spokesperson at promotional events (e.g., press conferences, open days, exhibitions, tours and visits, etc.)
Prepares executives for media/analyst interviews
Responds to inquiries (e.g., first contact for inquiries from the public, the press, consumers, government agencies, etc.
Drafts statements on behalf of gnc to be broadcast through print, digital, and televised media sources
Proactively uncover compelling stories that align with the company’s key priorities, including promoting the work, growth, expertise and thought leadership
Drive the pr channel plan and work with integrated communications and other channel owners with pr considerations across earned, owned (internal and external) and paid channels
Work with agency to identify, pitch and secure positive stories with consumer, trade and business media
Keep a beat on consumer trends, industry news and issues that directly and indirectly affect the company; analyze and distill meaningful insights from media coverage
Write, edit, and proofread content, including press releases, thought leadership, messaging, presentations, executive briefing materials and more
Evaluate and project manage participation in consumer, industry conferences, and events; manage executive/spokesperson participation as appropriate; coordinate sponsorships and advertising
Oversee the entry process and promotion of awards that recognize the company and our people
Manages external pr agency relationship
Coordinate with global and regional colleagues to drive a consistent global narrative
Counsel direct reports, team members and interns to grow the team’s bench of talent

Supervisory responsibilities:

Responsible for supervising multiple projects.
Responsible for supervising a team of employees.

Job specifications:

Bachelor’s degree in communications or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
Advanced degree (mba, master’s) preferred
10+ years progressive communications and public relations experience required
8+ years in a leadership role (direct or indirect)

Strong media contacts and relationships, with a record of success in securing media placements in top-tier marketing trade and business publications
Strong business acumen of marketing, digital and media trends and the ability to translate complex concepts into compelling narratives for a wide range of audiences
Proven aptitude to solve problems; savvy in navigating and resolving complex situations with speed
Critical thinker – asks probing questions and anticipates and addresses gaps/needs
Ability to foster relationships and maintain connections internally and with external partners
Extremely detail oriented with ability to manage and execute multiple projects
Experience and confidence in working with senior leaders
Excellent writing skills are mandatory
Fluency in major social media platforms (facebook, instagram, linkedin, twitter) and familiarity with a variety of social media tools and metrics preferred
Experience with media databases and monitoring tools

Gnc holdings, llc is an equal opportunity employer