Job details
Job type full-time
Full job description
Grail is a healthcare company whose mission is to detect cancer early, when it can be curedGrail is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types earlyThe company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood testGrail is headquartered in menlo park, ca with locations in washington, d.c., north carolina, and the united kingdomIt is supported by leading global investors and pharmaceutical, technology, and healthcare companiesFor more information, please visit www.grail.com.
The associate director will be responsible for driving program enrollment within our employer customers by building and implementing innovative marketing strategies to help meet our revenue goals.
You will:
Drive program enrollment within our most meaningful customers to ensure we meet our revenue and enrollment goals
Understands the employer-to-employee benefits landscape in order to develop effective annual marketing plans and employee buy-in on our approach.
Implements innovative marketing strategies and programs, looking for ways to cross-pollinate and bring these standard methodologies to multiple customers
Internal owner of “voice of the employee,” leading and driving insights on consumer health trends, personas, etc, and putting them into action to create engaging content and programs
Provides partnership and thought leadership to customers regarding enrollment marketing standard methodologies, driving the marketing conversation and sharing strategic recommendations based on learnings.
Consistently measures campaign effectiveness, cpa and return on investment, refining and testing to get the best results; shares results with the organization and customer
Monthly enrollment tracking and forecasting, tracking performance to quarterly and annual goals
Support sales lead in contract renewal efforts key deliverables:
Craft and execute the marketing strategies for our most important customers, helping us hit our goals for program enrollment and revenue
Build and execute all enrollment campaigns, communication plans and content/collateral tailored to a customer’s unique population, ranging from highly segmented email sends to experiential marketing initiatives
Lead and measure all multi-channel membership acquisition email, direct mail and text programs
Execute tests, monitor, and work across teams to implement results
Collaborate with the account team to develop case studies and stories that highlight value and best practices
Build and implement multi-year enrollment and repeat plan to ensure ongoing and repeated revenue through the multi-year enterprise customers your background should include:
Bachelor’s degree or equivalent; mba a plus.
Demonstrated success in enrollment marketing with large self-insured employers in prior roles.
Your background should include:
A minimum of 8-10 years of experience in enrollment marketing or consumer campaign experience getting consumers to use a product (customer skillset).
Strong understanding of employer benefit communications and employee marketing - preferred
Experience with effectively communicating to customers, particularly with employees or consumers
Experience developing content and messaging targeted at employees for program enrollment.
Experience with promoting health benefits preferred.
Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
Demonstrated track record of getting things done and growing responsibility over time.
Ability to effectively run multiple competing priorities.
Strong interpersonal, organizational, analytical, communication and presentation skills.
Willing and able to travel as needed.
We are an equal opportunity employer and value diversity at our companyWe do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, grail has made the decision to require all u.sEmployees receive the covid-19 vaccines as a condition of employment“full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administeredAnyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.
Grail, incAnd its affiliates and subsidiaries (`grail`) does not accept any liability for fees for resumes from recruiters or employment agencies (“agency”), without a binding, written recruitment agreement between grail and agency describing the services and specific job openings (“agreement”)Grail may consider any candidate for whom an agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the agency, unless an agreement is in placeAny email or verbal contacts with any person within grail is inadequate to create a binding agreementAgencies without an agreement are requested not to contact any hiring managers of grail with recruiting inquiries or resumesAgencies interested in partnering with grail may contact grail`s hr department through our customer service team.
