Why gainsight?
At gainsight, our mission is to be living proof you can win in business while being human firstOur values — golden rule, success for all, child-like joy, shoshin, and staying thirsty — guides us towards that mission.
Gainsight is the leader in customer success and product experience softwareThe gainsight customer cloud offers everything your business needs to retain customers and drive growth in the age of the customerAs the first cloud of its kind, gainsight brings together the required technologies to deliver a superior post-sale experience, ensuring customers easily adopt products they’ve purchased and achieve their desired business outcomes in partnership with their vendorGainsight joined the vista equity partners portfolio in 2020.
Leading companies such as linkedin, adobe, tableau, splunk, and box choose gainsight culminating in our recognition as one of the top 100 private cloud companies in the world by forbes, one of the fastest-growing private companies in america by incMagazine, and as one of 20 great workplaces in tech by fortune magazineGainsight’s ceo, nick mehta, has been recognized as one of the top saas ceos in america and ey’s entrepreneur of the yearThe company has offices in california, phoenix, stLouis, london, and indiaGainsight is a remote-friendly workplaceGainsight was recognized as one of the best work-from-home companies in 2021.
With diversity and inclusion at the forefront of gainsight’s core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or ageBy joining the gainsight team, you’ll be playing a significant role in our growth, having an opportunity to put your fingerprints on our next phase of scale and customer impact, giving you the opportunity to apply and grow your expertise.
Job description
The paid media manager will play a vital role within gainsight’s demand generation team, leading growth and channel optimizationThe ideal candidate has proven successful experience in paid acquisition programs, having managed strategy and execution of a wide range of digital marketing initiatives within b2b saas organizationsThis role is a great fit for someone that is highly detail-oriented, excellent at working cross-functionally, and enjoys working in both a quantitative and qualitative capacity.
Responsibilities:
Grow gainsight’s paid advertising channel presence across sem, display, retargeting and social - leading daily execution, optimization, testing, and analysis for maximum return on investment.
Create experimentation roadmaps and an extensive a/b testing agenda across growth marketing channels and programs that provide a clear roadmap with respect to intent and expected outcome.
Execute and manage a target account advertising program across display, retargeting and website channels to increase engagement and conversion to opportunity within gainsight’s top accounts.
Prepare and present recommendations, reports, and findings from experiments and channel performance all the way up to the executive level.
Create and grow demand through the gainsight px free trial offer, which includes end-to-end management of acquisition, conversion, optimization, a/b testing, and reporting.
Skills and requirements:
3+ years of experience in a growth or digital marketing capacity, with demonstrated experience managing growth marketing channels, offers, and campaigns
Firm understanding of product-led growth and marketing processes that are integral to a high functioning marketing team in b2b saas
Prior experience working with large advertising budgets
Skilled at writing copy and managing the development of ad creative that drives results and conversions
3+ years using crm and marketing automation a plus
3+ years of hands on experience with google marketing technology (google ads, google analytics, google search console, and google optimize) or comparable ad-tech and a/b testing software
Hands on experience working with microsoft ads, paid social channels (linkedin ads, facebook ads) and additional display / programmatic channels (adroll, criteo, taboola, outbrain) a plus
Firm understanding of account-based marketing (abm) strategies, concepts, and applicationsPrior use of terminus or comparable abm technology a plus
