Why gainsight?
At gainsight, our mission is to be living proof you can win in business while being human firstOur values — golden rule, success for all, child-like joy, shoshin, and staying thirsty — guides us towards that mission.
Gainsight is the leader in customer success and product experience softwareThe gainsight customer cloud offers everything your business needs to retain customers and drive growth in the age of the customerAs the first cloud of its kind, gainsight brings together the required technologies to deliver a superior post-sale experience, ensuring customers easily adopt products they’ve purchased and achieve their desired business outcomes in partnership with their vendorGainsight joined the vista equity partners portfolio in 2020.
Leading companies such as linkedin, adobe, tableau, splunk, and box choose gainsight culminating in our recognition as one of the top 100 private cloud companies in the world by forbes, one of the fastest-growing private companies in america by incMagazine, and as one of 20 great workplaces in tech by fortune magazineGainsight’s ceo, nick mehta, has been recognized as one of the top saas ceos in america and ey’s entrepreneur of the yearThe company has offices in california, phoenix, stLouis, london, and indiaGainsight is a remote-friendly workplaceGainsight was recognized as one of the best work-from-home companies in 2021.
With diversity and inclusion at the forefront of gainsight’s core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or ageBy joining the gainsight team, you’ll be playing a significant role in our growth, having an opportunity to put your fingerprints on our next phase of scale and customer impact, giving you the opportunity to apply and grow your expertise.
Summary:
The senior director of editorial and content reports directly to the vp of brand and corporate marketingThe individual will lead a team that can ideate on and deliver content and editorial support to fuel executive thought leadership programs, media relations programs, corporate narrative development programs, and demand generation programs.
What you will do:
Manage a team of internal and external writers to deliver on gainsight’s editorial and content needs.
Ideate and deliver content and stories that position gainsight as a thought leader through a full range of written materials including press releases, by-lined articles, blogs, customer stories and more.
Work closely with the demand generation and product marketing teams to craft and execute a content program that supports gainsight’s demand generation initiatives.
Collaborate closely with subject matter experts to author thought leadership aligned to critical areas such as customer success, saas business models, product experience, product analytics and more.
Collaborate with executives to develop storylines that shape/influence their keynotes/presentations at corporate and industry events.
Collaborate with multiple stakeholders across the organization to craft the storylines for customer story and executive thought leadership videos
Collaborate with research firms to ideate on and execute on benchmarking studies that shed light on the market trends that are impacting or influencing gainsights target market
Develop and execute on an executive byline program, and collaborate closely with the media relations team to get the bylines placed in key publications
Partner with the social media team to ensure that original content is continuously amplified.
Work across the marketing organization and global pr teams to ensure that our content and messaging is being amplified consistently.
Incubate and leverage relationships with influencers, academic institutions and thought leaders within gainsight’s customer ecosystem and draw them into our corporate storytelling programs.
Develop povs on new industry trends that gainsight should have a view on, working across the marketing team, executive team, relevant stakeholders and outside agency partners to understand our perspective and establish a unique point of view.
Support the corporate marketing newsroom strategy by reviewing/editing media soundbytes to ensure that gainsight is showing up in the moments that matter.
Who you are:
Minimum of 12+ years of writing/editorial experience
Experience managing internal and external writing/editorial resources
Proven ability to work with executives and subject matter experts to generate industry-leading thought leadership collateral that resonates with varying types of business audiences.
Experience crafting corporate content that demonstrates gainsight’s strengths to investors and wall street.
Experience crafting bylines and press releases in both pre-ipo and public company environments.
Comfortable dealing with abstract, unformulated, untested ideas and confidence in expressing opinions with senior executives; opinionated but not dogmatic.
A track record and inclination for thriving in a fast-moving, and sometimes ambiguous, environment
Strong interpersonal, communication (verbal and written) and consulting skills and the ability to interact with executives, peers, subordinates effectively.
Highly self-motivated, individually driven, self-discipline, organized, and focused
Excellent writer, storyteller with ability to simplify and emotively express complex narratives across different audiences
Strong attention to detail and copyediting skills
Self-starter and highly collaborative across teams
Ability to take feedback and adapt content in fast-paced environment
Note: applicants will be required to show samples of their original work
