Why gainsight?
At gainsight, our mission is to be living proof you can win in business while being human firstOur values — golden rule, success for all, child-like joy, shoshin, and staying thirsty — guides us towards that mission.
Gainsight is the leader in customer success and product experience softwareThe gainsight customer cloud offers everything your business needs to retain customers and drive growth in the age of the customerAs the first cloud of its kind, gainsight brings together the required technologies to deliver a superior post-sale experience, ensuring customers easily adopt products they’ve purchased and achieve their desired business outcomes in partnership with their vendorGainsight joined the vista equity partners portfolio in 2020.
Leading companies such as linkedin, adobe, tableau, splunk, and box choose gainsight culminating in our recognition as one of the top 100 private cloud companies in the world by forbes, one of the fastest-growing private companies in america by incMagazine, and as one of 20 great workplaces in tech by fortune magazineGainsight’s ceo, nick mehta, has been recognized as one of the top saas ceos in america and ey’s entrepreneur of the yearThe company has offices in california, phoenix, stLouis, london, and indiaGainsight is a remote-friendly workplaceGainsight was recognized as one of the best work-from-home companies in 2021.
With diversity and inclusion at the forefront of gainsight’s core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or ageBy joining the gainsight team, you’ll be playing a significant role in our growth, having an opportunity to put your fingerprints on our next phase of scale and customer impact, giving you the opportunity to apply and grow your expertise.
Gainsight has all the ingredients to craft a compelling corporate story: category leadership, an engaged community, steady growth, a market-leading product, and a passionate employee base that has nurtured an exceptional corporate culture.
Summary:
This role will be responsible for amplifying gainsight’s most important assets: our human-first business success, our social impact, and our corporate cultureYou will drive gainsight’s branding and communication strategy overseeing editorial, design, media relations and executive thought leadership, focusing on key themes that shape and enhance our brand message and increase global recognition.
Who you are:
Manage a team whose responsibilities span brand design, brand editorial, brand amplification.
Develop and execute a media relations and corporate communications strategy that showcases how gainsight is powering customer success and business growth for thousands of companies across multiple industries.
Manage gainsights customer storytelling program and leverage multiple storytelling formats and channels to express those stories.
Deliver content and stories to external influencers and stakeholders through all communications channels, including through the press, via social media and other digital properties, and through direct engagements with industry and business influencers.
Position gainsight as a thought leader through the distribution of a full range of written materials including press releases, by-lined articles, and reports relating to the business.
Raise the profile of gainsight executives as thought leaders to reinforce the company narrative.
Manage one or more agencies that can build and/or maintain strong working relationships with media (broadcast/web/print) and help gainsight break into more business/financial/technology publications.
Arrange and facilitate media interviews with trained spokespeople across the company, ensuring the topic is defined and spokespeople are briefed in advance with the relevant key messages.
Drive the planning and execution of media events.
Manage the responses to media inquiries in a timely and efficient manner.
Establish strong internal relationships with key stakeholders within teammate success, product, customer success, sales, and marketing teams to gain a deep understanding of gaisight’s corporate strategy and it’s short term and long term business goals.
Manage pr teams/agencies in north america and in international geographies to develop regionally relevant brand narratives.
What you will do:
20+ years of experience in corporate communications, preferably in the b2b technology space.
Pre-ipo, ipo roadshow, and post ipo scaling experience.
Experience with refining company messaging/positioning to absorb acquisitions.
Experience managing distributed design teams and providing input/direction on visual identity.
Excellent verbal communication skills and exceptional writing ability.
A mix of large company (operating at scale) and small company (scrappy execution) experiences.
Prior experience of managing global external and internal communications programs, and working with a mix of agencies and teams across different countries and timezones.
Track record of synthesizing corporate milestones and commercial wins into compelling press and media-ready stories.
A passion for finding the intersection between customer/buyer needs and larger market forces at play to build broad market narratives.
Ability to operate in a fast-paced environment with resilience and intellectual flexibility, and the ability to integrate input from multiple stakeholders while working to deadlines.
Demonstrated ability to build strong relationships with key internal influencers (executive team), and external influencers (customers, press, analysts).
Sound understanding of how to leverage the evolving digital communications landscape to amplify and reinforce a narrative.
