Job details
Job type full-time
Full job description
About genui:
Genui is a seattle-based software development and tech commercialization firmWe build innovative solutions that accelerate technology roadmaps and deliver real impact for clients and their customersExperts in mobile, web and cloud solutions, we value integration, validation and diversificationOur motto is “let`s build the future together” and we love bringing innovative ideas to life with software.
We live our values every dayA few examples of them are “solve the essential problem first” because we believe everything else will follow“validate early and often” because the only way to know if our assumptions match reality is to test them and the sooner the betterVisit our website and learn more about our values.
About the position:
We`re looking for a dynamic b2b (95%) & b2e (5%) digital marketing manager to build and lead our marketing departmentIn this role you will have the amazing opportunity to leverage your wide marketing experience to design and execute marketing campaigns, communications, content, social media, success stories, brand awareness/management, and eventsIf you are high energy, creative and thrive in collaboration with others this may be just the opportunity you`ve been looking for to shape and mature our marketing function for our growing company.
Your contribution:
Partner with executive leadership to develop and implement marketing strategy and the associated marketing plan in support of our business development and brand awareness.
Create, lead and execute all b2b & b2e marketing campaigns, content, communications and initiatives.
Collaborate with sales on outreach campaigns to drive lead generation and to continually refine our target customer profiles and personas.
Design sales collateral for digital (decks, rfp templates, inventory of case stories which sales selects from & 1 pagers) and non-digital audiences (print).
Develop, execute and manage the company`s social media presence.
Establish measurable goals/kpis within all marketing plan efforts; track and report the results to the leadership team.
Tell customer-centered stories about the success of our engagements in case studies via website content, marketing collateral and sales assets.
Guide the generation and publication/promotion of thought leadership blog articles, centered on points of view that can be used to support demand generation and lead generation.
Provide event planning and facilitation for client events and quarterly advisory meetings.
Manage marketing spend and third parties supporting the marketing function.
Identify and lead the submission for awards and recognition
Your education/experience:
Bachelor`s degree in marketing, business, or another related field
Demonstrated experience creating, leading, and managing marketing campaigns
Minimum of 7 years of b2b marketing experience
Minimum of 5 years of digital marketing experience
Minimum of 3 year with marketing project management
Minimum of 2 years of brand management
Minimum of 1 year of event planning
Creative agency experience is highly desired.
Your skills:
Expert level of b2b digital marketingThis includes communications, content, campaign planning and executionMust be able to show successful history providing a roi in new business lead generation.
Exposure to, or willingness to provide b2e marketing.
Very experienced with digital marketing and social mediaMust be able to build and run social media presence and provide, interpret and present data analytics information to leadership with kpi`s and roi.
Great project management skills to keep all projects on time and within budget.
Event planning and facilitation experience (plan, execute plan, day of event producer (directs the event/keeps the event on schedule) & emcee event if needed to run event).
Excellent verbal and written communication skills.
Ability to work independently and thrive in ambiguous environments.
Creative, resourceful, and energized to create ideas from scratch.
Strong organizational skills and proven ability to execute.
Self-motivated and customer-focused.
Benefits:
Flexible remote work option
Comprehensive medical, dental, vision, life and accident coverage
Parental leave
Generous 401(k) match
Employee development stipend
Genui is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job type: full-time
Work location: multiple locations
