Job details
Job type full-time
Full job description
Buyer, video strategy and investment
Generator media + analytics – new york, ny
Generator media + analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and by the expertise provided from our results-oriented teamWe are a growing agency which rewards great work and promotes from withinWe seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.
Position summary:
The video buyer is responsible of the overall execution and management of video buys and related functions across linear television and digital video effortsEncompassing all activities from initial buy assessment, negotiation and ongoing buy management and final reporting and reconciliation.
Responsibilities:
Responsible for negotiating, planning, and managing successful advertising television (linear and video) campaigns to secure optimal schedules and efficiencies
Compile and analyze marketing and media data to inform buy recommendation and implementation decisions
Analyze media campaigns and their results to ensure that client budgets and grp/impression/delivery goals are consistently met
Manage day-to-day account activities and ensure all buying guidelines are met (creative, dayparts, program restrictions, etc)
Negotiate with vendors for creative and custom added value integration opportunities
Work collaboratively with planners and/or agency/client planning personnel
Develop and maintain vendor and network relationships
Maintain regular communications with sales reps to remain current on pricing, inventory conditions, as well as relevant network specific information applying to accounts.
Run and prepare weekly client reporting of clearance and delivery performance
React quickly to campaign results, and implement required optimizations as directed
Responsible for tv commercial traffic and ensuring spots arrive at all purchased stations/networks
Create and distribute tape orders and traffic rotations based on client directionsMonitor to ensure rotations are running as scheduled.
Review, reconcile, and approve media invoices in a timely fashion
Assist in developing and delivering agency-wide presentations (town halls, internship trainings, new employee onboardings, etc)
Core qualifications for this role:
Bachelor’s degree in marketing or related field
Minimum 3 years television media buying experience (national cable/broadcast (scatter and drtv), with syndication, local buying and digital video buying a plus)
Knowledge of core media systems, a plus
Working knowledge of upfronts and innovation-forward tactics (programmatic, vod, addressable, etc)
A strong understanding of all components of buy development with a solid understanding of dr media
Dependable, proactive, detail-oriented, with excellent attendance history
Ability to balance multiple assignments and set priorities
Interest in television and video streaming
Excellent verbal and written communication
Strong analytical and interpersonal skills, as well as the ability to work independently under tight deadlines
Advanced excel skills with strong knowledge of ms office suite
Benefits of working at generator:
Annual bonus eligibility for all levels of full-time, permanent staff
Medical/dental/vision insurance
401k program (4% effective match, 100% vesting in agency match from day one of contributions)
Competitive time-off policy, including summer friday program
Manager & non-manager training program
Anniversary spot bonuses
Frequent team building social activities
Flexible remote work policy
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