Job details
Salary from $35 an hour job type full-time part-time contract number of hires for this role 1
Qualifications
Marketing: 3 years (required)
Full job description
Generus is a startup that provides virtual volunteering and employee engagement opportunities for businessesWe provide experiences where employees can connect with each other around a good cause, learn a new skill, and give back to their communities.
We are seeking an experienced marketer who is passionate about our mission and who will be responsible for demand/lead-gen marketing and growth campaigns and activitiesThe ideal candidate will be a creative, data-led storyteller with a proven track record of driving revenue growth.
Key responsibilities
Collaborate with the leadership team to plan, implement, and analyze the results of short- and long-term, multi-channel marketing and communications campaigns and activities designed to drive consistent sales revenue growth and brand awareness that include inbound, outbound, events, pr, email/messaging, and organic/paid social programs
Develop marketing strategies for new products, services, and solutions that will drive awareness, generate a qualified sales pipeline, and support sales efforts to win new business and address the needs of current clients
Define customer personas and know their buying preferences
Work closely with the sales team to manage the lead funnel
Monitor campaign results and impact on budget, pipeline goals, and kpis and proactively provide recommendations and implement course adjustments when needed
Assist in content development to target consumers throughout the customer lifecycle
Own online presence including management of the website and social media channels
Oversee social media activities and execute social media strategy
Coordinate with team of digital marketing and graphics contractors to design and produce marketing materials and messaging that speak to the value generus delivers
Own the generus voice, acting as an editor, peer reviewing important collateral that goes to market
Stay up to date on emerging market trends, techniques, technologies, and resources to ensure current and best practices
Experience and personal characteristics
The successful candidate will have:
5+ years marketing experience in a b2b environment in a similar role;
Bsc/ba in business administration, marketing and communications or relevant field, (preferred);
Proven expertise in creating, implementing, and measuring b2b marketing campaigns to retain and expand audiences with demonstrable roi;
Experience developing and executing go-to-market plans, including targeted paid advertising, online events, and content marketing (white papers, case studies, and blogging etc.);
Strong analytical and quantitative capability to determine program effectiveness and impact;
Excellent communication (in english) and storytelling skills, able to craft a compelling narrative informed by data (past writing and slide decks may be required);
Thorough knowledge of web analytics (e.gGoogle analytics, webtrends etc.) and google adwords;
Wordpress, hubspot, and quickbase experience, a plus;
Prior experience working remotely for a tech startup (preferred).
The successful candidate will be:
Committed to, and enthusiastic about, the mission and vision of generus;
A strategic thinker who is adept at multitasking in a fast paced environment;
Outgoing, straightforward, and creative;
Able to plan, prioritize, and organize individual and group activities and processes;
Results oriented;
Able to manage people, resources, and projects including organizing workflows to accomplish established objectives, delegating responsibly, and training and evaluating team members;
A collaborative and proactive team member with strong leadership and interpersonal skills;
An adaptable, flexible problem-solver;
Able to complete assignments with attention to detail and a high degree of accuracy.
This is a contract, remote positionWe welcome candidates from any location within the united statesResumes are to be submitted in english.
Generus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job types: full-time, part-time, contract
Pay: from $35.00 per hour
Benefits:
Flexible schedule
Schedule:
Monday to friday
Experience:
Marketing: 3 years (required)
Work location:
Fully remote
Work location: remote
