We are looking for a highly motivated, experienced product marketer to develop and execute a winning go-to-market strategy for the genesys cloud cx business, focused on the workforce engagement suiteThe ideal candidate brings product marketing experience with enterprise saas companies and a background in workforce engagement/workforce management or human capital managementWe are looking for someone with a customer focus that can adeptly build messaging, create content, support demand generation initiatives, and deliver sales enablement.
The product marketing manager will support cross functional teams across the organizationThey will be a self-motivated key contributor who thrives in a fast paced, high-growth environmentThis position reports to the director, product marketing – genesys cloud cx – workforce engagement.
Our team mission
We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience softwareGenesys guides our customers — the real heroes in our stories — to make these transformations unlike anyone else in the market.
Responsibilities
Drive new product launches and gtm strategy that align with selling motions and support product strategy
Partner with campaign marketing on integrated marketing plans that drive awareness and demand generation
Develop segmentation strategies for your target audiences and create winning positioning and messaging that differentiate from the competition
Identify key use-cases and develop buyer personas to communicate the value proposition of the products to the sales team
Develop sales tools that support the selling process of your products including first call decks, solutions briefs, white papers, videos, blogs and webinars.
Drive customer immersion efforts in order to uncover voice of customer insights with your target audience using market search, cab’s and interlock with sales and customer success
Lead reporting on success metrics during monthly business reviews and drive rigorous marketing planning
Qualifications
5+ years in internet technology and enterprise saas product marketing, preferably in a multi-product environment
Domain expertise in customer experience/contact center platforms a plus
Mastery of foundational pmm skills – messaging/positioning, gtm strategy, audience segmentation, sales enablement, content creation, market research
Ability to prioritize high impact activities, manage multiple priorities and keep complicated projects moving forward
Proven track record launching new products and features
Experience successfully leading, influencing and collaborating with product management, sales, sales ops and marketing
Exceptional written and oral communication skills
Poised under pressure and a sense of humor
Bachelor’s degree or demonstrated professional equivalent skill
Willing to travel 15% (when travel resumes)
Benefits:
Medical, dental, and vision insurance
Paid parental leave
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open time off
401(k) matching program
Adoption assistance
Infertility treatments
See more genesys benefits information at https://mygenesysbenefits.com/
Covid-19
Safety for our employees and our communities is a key priority for genesysWe continue to experience rapid growth during the covid-19 pandemic and are conducting remote hiring and onboarding processesAll hiring and onboarding processes are being conducted remotely at this timeWe utilize zoom video meetings and phone calls during the interview processWe will be working remotely through at least september 30, 2021, in most locations, and we are re-evaluating the opening date of all the genesys offices on an ongoing basis.
About genesys
Every year, genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countriesThrough the power of the cloud and ai, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiencesGenesys pioneered experience as a service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyaltyThis is enabled by genesys cloud™, an all-in-one solution and the world`s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibilityVisit www.genesys.com.
Genesys is an equal opportunity employer committed to diversity in the workplaceWe evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics#li-bh1
