We are looking for a highly motivated, experienced senior product marketing manager to develop and execute a winning go-to-market strategy for the genesys cloud cx offer and commercialization teamThe ideal candidate will have deep product marketing experience with enterprise saas companies and have built go-to-market programs for specific segments, verticals, and revenue opportunitiesYou will develop and execute specific go-to-market programs, using data-driven insights to identify growth opportunities throughout the entire sales funnel and customer lifecycle.
The senior product marketing manager will be responsible for articulating the value and positioning of genesys cloud cx to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholdersA core responsibility will be working cross-functionally on strategic initiatives including cloud migrations and strategic displacementsDriving development and execution of these initiatives, while also managing project milestones and influencing teams to improve impact and scale.
Our team mission
We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience softwareGenesys guides our customers — the real heroes in our stories — to make these transformations unlike anyone else in the market.
Responsibilities
Partner with cross-functional teams to develop comprehensive go-to-market plans from audience definition, development of core value proposition, to launch and sustain through execution
Champion data-driven investigation to uncover insights and revenue opportunities throughout the entire marketing and sales funnel
Partner with campaign marketing on full funnel marketing plans that drive awareness and demand generation
Strong project management and collaboration skills to improve success
Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars
Drive customer immersion efforts to uncover voice of customer insights with your target audience using market research, customer advisory boards and interlock with sales and customer success
Deliver persuasive presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows
Lead reporting on success metrics during monthly business reviews and drive rigorous marketing planning
Qualifications
5+ years enterprise saas marketing, preferably in a multi-product environment
Domain expertise in b2b growth marketing initiatives and full funnel activations
Mastery of foundational pmm skills – messaging/positioning, gtm strategy, audience segmentation, sales enablement, content creation, market research
Strong strategic, analytical, organizational, and problem-solving skills
Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward
Excellent people and project leadership skills and proven track record launching new products and features
Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
Exceptional written and oral communication skills
Poised under pressure and a sense of humor
Bachelor’s degree or demonstrated professional equivalent skill
Willing to travel 15% (when travel resumes)
Benefits:
Medical, dental, and vision insurance
Paid parental leave
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open time off
401(k) matching program
Adoption assistance
Infertility treatments
See more genesys benefits information at https://mygenesysbenefits.com/
Covid-19
Safety for our employees and our communities is a key priority for genesysWe continue to experience rapid growth during the covid-19 pandemic and are conducting remote hiring and onboarding processesAll hiring and onboarding processes are being conducted remotely at this timeWe utilize zoom video meetings and phone calls during the interview processWe will be working remotely through at least september 30, 2021, in most locations, and we are re-evaluating the opening date of all the genesys offices on an ongoing basis.
About genesys
Every year, genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countriesThrough the power of the cloud and ai, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiencesGenesys pioneered experience as a service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyaltyThis is enabled by genesys cloud™, an all-in-one solution and the world`s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibilityVisit www.genesys.com.
Genesys is an equal opportunity employer committed to diversity in the workplaceWe evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics#li-bh1
