Job details
Job type full-time
Full job description
Getsetup is on a mission to help the third of the world’s population who are over 55 to learn new skills, connect with others and unlock new life experiencesOlder adults have incredible knowledge to share and new mountains (literally and figuratively) to climb, but until now they haven’t had their own place to pursue their passions and continue creating, growing and giving backGetsetup is already the largest and fastest growing online learning community of older adultsWe have over 2.2 million members, in 160 countries and offer the most advanced, interactive learning platform for older adultsAnd, we’re not stopping thereJoin us as we build this revolutionary platform and community to empower millions more older adults across the world.
We are looking for a growth minded marketer to lead our facebook paid advertising program and drive growth globallyYou will need to be fully up to speed on all growth tools available on facebook, but eager to continue learning and evolving our programs through rapid fire testingYou will work with our global marketing and content teams to set up, test and expand new programs to hit our goalsAs a learning platform with interactive, live video content and rich, compelling learner stories, you will have a lot to work withThis is a high impact, highly visible role that closely interacts with our ceo, and marketing and content teams.
Responsibilities
Plan, budget and execute on all facebook paid advertising.
Evolve and expand our existing paid ads program through continuous testing.
Coordinate with the marketing team to identify merchandising priorities and setup new user journeys to maximize conversion.
Analyze and report on performance and efficiency, share learnings from testing and find new opportunities to grow.
Continuously research best practices and experiment with new tools to optimize our advertising.
About you
You have 3-5+ years running facebook advertising programsYou’ve built and greatly expanded advertising programs, gone beyond the standard tools and driven meaningful growth.
You get into the weeds of facebook paid promotion and obsess over finding new tools and opportunities to maximize growth and effectivenessYou are self-sufficient and can plan and execute campaigns, setting up the necessary tracking and data analytics.
You are deeply analytical, love tracking campaign performance down to the micro level, and can summarize results to share broadly across teams.
You’re a creative thinker, think outside the box, and find unconventional ways to drive performance.
You can work with the ambiguity and constant adjustments that come in an early stage company, and you find solutions to any blocker.
You are a doer and work fastYou have a strong sense of ownership, think bigger than your role and go above and beyond to meet company objectives.
Getsetup values equal opportunities for all workersWe value experienced workers and are committed to an age-inclusive workforce, affirming race, sexual orientation, religion, gender, disability status, and other dimensions of diversity.
