Job details
Job type full-time
Full job description
Getsetup is on a mission to help the third of the world’s population who are over 55 to learn new skills, connect with others and unlock new life experiencesOlder adults have incredible knowledge to share and new mountains (literally and figuratively) to climb, but until now they haven’t had their own place to pursue their passions and continue creating, growing and giving backGetsetup is already the largest and fastest growing online learning community of older adultsWe have over 2.2 million members, in 160 countries and offer the most advanced, interactive learning platform for older adultsAnd, we’re not stopping thereJoin us as we build this revolutionary platform and community to empower millions more older adults across the world.
You love building online communities and finding new and exciting ways to keep the community engaged in different waysThe ideal candidate is someone who loves creating human-centric stories and giving the community a safe place to share their accomplishments and storiesIn addition, you love memes and are quick to catch on to the latest trends, reels and memes.
Responsibilities
Conceptualize and execute organic social media strategy to grow and engage our community
Become the go-to brand for 50+ to come and share their experiences, create and learn something new every day
Schedule social media posts for instagram, pinterest, facebook, twitter, and linkedin
Maintain our online community by creating engaging campaigns
Design on-brand assets for instagram, including stories, ads, and feed posts with support from the content team
Curate on-brand, best-in-class user-generated content, memes, pop-culture news and happenings to share on all the social channel
Report on performance and manage monthly dashboards to show stats, insights and key results
Be comfortable working with design and video teams to use our existing content across channels.
Plan content and marketing calendar and work with different cross-functional teams to promote special classes, special guests etcwork with talent and influencers and managing influencer-based campaigns
About you
2+ years in media/community management
Comfortable with instagram, facebook and twitter and have managed these platforms before
You love finding creative ways to engage with the community at all times
You stay on top of all the news and buzzy things online
You love seeing and sharing inspiring stories online and from within your community
Excellent at using canva and working within brand guidelines
You have a strong eye for what’s on-brand and fits an aesthetic
You are not shy to be on video and love interacting with peopleyou have an intuitive understanding of themes and topics that matter to the 50+ audience
You understand that a good marketer also looks at data and can track and report all key metrics.
Getsetup values equal opportunities for all workersWe value experienced workers and are committed to an age-inclusive workforce, affirming race, sexual orientation, religion, gender, disability status, and other dimensions of diversity.
