Job details
Job type full-time
Full job description
About us
Ginger’s mission is to improve behavioral health care by applying ai and machine learningThe ginger proprietary app delivers clinically validated self-care content, along with video and chat access to coaches, therapists, psychiatrists, and their membersThis virtual mental health network provides high-quality emotional support to employees, while reducing medical spend for employers and payers.
About the role
This is a new role on the growth marketing team and will be responsible for planning and implementing our content marketing strategy for demand generationThe person in this role will have an immediate and direct impact on key marketing growth metricsThe role will operate cross-functionally and work closely with the comms & corporate marketing, product marketing as well as the creative teamThis person will work with freelance copywriters to help produce content that positions ginger as a thought leader and drives qualified leads for salesThe ideal candidate will have 4-5 years of content marketing experience and 1-2 years experience working closely with a demand generation teamThis person will need to have strong communications skills both written and oral, be detail oriented, work well cross functionally and be able to adapt to our changing industry and needs.
Essential functions:
Build out the content strategy in partnership with corporate marketing to support key themes and marketing objectives.
Generating ideas and writing high-quality, thought-provoking content in various formats: webinars, whitepapers, e-books, blog posts, seo articles, and more.
Research and test new content formats and channels to increase brand awareness and generate inbound leads.
Work closely with srDemand generation manager to build out our quarterly content calendar.
Manage a group of freelance writers, assign content, edit and supervise all content work to deliver quality content as depicted in the content calendar.
Support demand generation team with copy for email, landing pages and digital advertising.
Work closely with our agency on seo to implement high-performing search driven content to drive increased monthly site traffic.
Defining and tracking key metrics for content marketing success; regularly evaluate how content is performing in terms of views, keyword rankings, conversions, etc.
Qualifications:
Ba in journalism, english, communications, or related field
4+ years of content marketing experience, specifically in a role where you were producing content to drive thought leadership, awareness and optimize for lead generation.
Excellent copyediting, communication & project management skills
A writing portfolio demonstrating the responsibilities outlined above.
Experience managing or contributing to seo programs.
Experience working with external agencies and freelancers, and serving as the point of contact.
Prior work experience in a startup environment (you move quickly and scrappily, and with limited bandwidth, make sound business decisions that move us towards future scale)
Education/experience:
Ba in journalism, english, communications, or related field
Experience working with demand generation marketing a plus
Job type: full-time
Work location: multiple locations
