Job details
Job type full-time
Full job description
About us
At ginger, we believe that everyone deserves access to incredible mental healthcareOur on-demand system brings together behavioral health coaches, therapists, and psychiatrists, who work as a team to deliver personalized care, right through your smartphoneThe ginger app provides members with access to the support they need within seconds, 24/7, 365 days a yearMillions of people have access to ginger through leading employers, health plans, and our network of partnersGinger has been recognized by the world economic forum as a technology pioneer and by fast company as one of the most innovative companies in healthcare.
About the role
Do you believe everyone deserves access to incredible mental healthcare? do you have a passion for building, executing and analyzing flawless and engaging campaigns across email, text in-app push notifications? can you work cross functionally with team members in marketing operations, member communications, creative design and capacity planning to create funnel movement and optimize b2c communications?
At ginger, we put the member at the center of all that we do, serving as an advocate, and always looking for ways to reduce stigma and increase engagement with our on-demand mental health systemThis role will play a key role in helping us succeed.
What you’ll do:
Lead our crm and marketing automation efforts, with the goals of supporting member reach, awareness, and sign-up
Build and deploy dynamic email campaigns to generate product membership, engagement and utilization
Use html and/or visual html editors to code and build dynamic emails using copy and designs generated by our creative team
Build lists and segments using attributes generated from multiple internal and external systems including hubspot and braze.
Explore opportunities to test email subject lines, static and dynamic content, send times, send rates/intervals, etcBased on a variety of audience attributes including industry, location and engagement
Generate reports highlighting the efficacy of various email campaigns and tests to include the success of send and content variables
Make recommendations to improve email performance and cross channel funnel movement based on audience engagement and conversion
About you & requirements:
3 to 5 years of crm experience with demonstrated ability in marketing automation / email marketing using internal/external triggers, dynamic attribution, segments and campaigns to deliver email, text and in-app messagingBraze and hubspot experience/certification helpful.
Advanced analytical skills using excel, google sheets, apple numbers, etc to aggregate data, generate reports, identify trends and make recommendationsExperience with looker a plus
Demonstrated experience with dynamic audience segmentation used to deliver content based on attribution and logic
Solid understanding of htmlKnowledge of liquid logic coding a plus
Ability to work cross functionally with teams in marketing and operations to ensure alignment between demand generation and operational capacity
Job type: full-time
Work location: multiple locations
