Job details
Salary $42,000 - $52,000 a year job type full-time number of hires for this role 1
Qualifications
Marketing: 3 years (required)
Full job description
Marketing manager position description
Position title: marketing manager
Reports to: chief executive officer
Location: austin or houston, texas with statewide oversight
Status: fulltime
About girls empowerment network:
We know girls are powerful and our mission is to help them know it tooGirls are at risk of not reaching their potential, especially if adolescence affects them too adverselyWhen girls learn and practice skills in our programs, their self-efficacy increasesWhen they increase their self-efficacy, they strengthen their internal belief in their powerWhen they feel powerful, they can be unstoppable.
Originally called the ophelia project, we were created in 1996 by 12 concerned mothers raising adolescent girls in austin, texasThese mothers met after reading reviving ophelia, a book by drMary pipher, to address an increasing trend among middle school aged girls — a systematic decline and sometimes permanent loss of self-esteem, the outcome of which can be devastating: epidemic levels of anorexia/bulimia, self-mutilation, depression, low academic achievement, teen pregnancy, and drug abuse.
Since 1996, girls empowerment network has facilitated curriculum which improves self-efficacy in girls by teaching them to believe in their ability to succeedCurrently, the agency brings that curriculum to girls through a variety of programs including 1) girl connect which reaches more than 60 texas schools (in central texas,
Houston, dallas and san antonio metro areas), 2) summer camp, 3) pathfinder, 4) spark change project, 5) the we are girls conferences, 6) workshops for girls, parents and professionals, 7) spark kits and 8) virtual groupsAdditionally, girls empowerment network is preparing to scale its curriculum outside of texas.
Girls empowerment network prioritizes our commitment to diversity, equity and inclusionOur staff is racially diverse with unique intersecting identitiesWe promote a culture of belonging, vulnerability, and trustWe communicate frequently and in multiple ways with each other (slack, email, text, zoom calendar, etc.)While much of our work is virtual or hybrid (in-person and virtual), we seek ways to stay connected and to support one anotherAs a group we celebrate new employees, promotions, work anniversaries, birthdays and goodbyes - sometimes in person and sometimes in writing.
Our board of directors is racially diverse and represent a wide array of sectorsThey are based in central
Texas and houstonThey are committed to diversity, equity and inclusionIn 2021 they have adopted dei as the primary topic of all board meetingsWe host regular board/staff mixers and the staff and board work together on committees.
About the marketing manager position:
Girls empowerment network aims to help girls become unstoppableIn order to achieve this bold vision, the agency seeks a marketing manager who will oversee communications and marketing initiativesThe marketing
Manager will engage with staff, volunteers, strategic partners, contractors, school champions, board members and girls to execute our strategic plan and tell the story of our organizationThis position is responsible for executing the organization’s integrated and measurable communications strategy, including maintaining the website and social media channels, producing e-newsletters for multiple audiences, and creating graphic design materialsThis position will partner with our pr firm, serve as an agency spokesperson, chair a weekly communications team meeting which includes representatives from all agency departments, and sit as a co- chair of an internal committee focused on preparing staff to represent the agencyThe marketing manager will execute advertising campaigns through social media and paid outlets to promote programming and honor fundersThis position will work closely with the program department, community engagement, and
Development departments to ensure all programs and fundraising activities surpass agency fundraising, community engagement and visibility goalsThis position will also supervise 2-3 marketing support roles.
Duties and responsibilities:
Create and maintain marketing systems, processes and best practices
Execute measurable, marketing strategy in line with strategic objectives.
Coordinate marketing campaigns for a variety of audiences including girls, parents, educators, volunteers and donors.
Manage a marketing budget.
Create, edit and publish all digital and print marketing materials in line with marketing plans and branding guidelines.
Collect stories from members of our network to inform marketing campaigns.
Manage and improve lead generation campaigns.
Ensure organization-wide alignment to brand management and agency identity.
Prepare digital and print marketing campaigns.
Monitor and report on effectiveness of marketing communications and campaigns, reaching agreed- upon key performance indicators (kpis).
Work closely with agency partners to develop new campaigns.
Communicate marketing objectives internally to ensure that all relevant agency functions are kept informed.
Analyze and evaluate potential and ongoing strategic partner relationships.
Serve as a spokesperson, representing the organization with media outlets, vet and prepare interviewees on behalf of the organization and schedule interviews.
Be available for a wide variety of public speaking opportunities.
Implement campaigns to increase fee-for-service revenue (school programming, spark kits, camps, conference).
Chair internal communications weekly team meetings.
Co-chair internal speakers bureau meetings once a month.
Manage marketing and communications assistant and americorps vista.
Other duties as assigned.
Critical skills and qualifications:
Deep personal commitment to the mission and values of the organization.
Ability to demonstrate a commitment to diversity, equity and inclusion.
At least 4 years’ experience managing marketing functions for a mid-size organization with multiple campaigns per year.
Strong writer who enjoys editing, proofreading and translating technical information into a format girls
Empowerment network audiences can access and share.
Experience maintaining websites and blogs with an understanding of how to implement seo.
Experience producing email campaigns and journeys.
Experience with social media advertising such as google ads.
Strong creative outlook, proficient in graphic design and software.
Confident and dynamic personality with strong professional judgement.
Positive, welcoming attitude open to different points of view.
Comfort with a high level of autonomy with the ability to manage multiple projects with short or competing deadlines.
Commitment to creating inclusive cultures and working with people from diverse backgrounds.
Strategic thinker with the ability to switch easily from discussions of details to big picture, future forward thinking.
High level of integrity, personal motivation, ethics, and cultural sensitivity.
Ability to work cooperatively, courteously, and effectively with a broad spectrum of people.
Has reliable transportation and the ability to travel to regions like houston, san antonio and dallas approximately 3-5 times a year as necessitated by workflow and projects.
Desired skills and qualifications:
Spanish language proficiency strongly preferred.
Bachelor’s degree in marketing and communications, or relevant degree.
Ability to photograph events and programs for social media, website and marketing campaigns/publications.
Experience with email automation.
Experience with crm system like salesforce.
Experience using salesforce crm to manage/analyze campaigns, calls to action, and integration of digital marketing platforms with salesforce crm.
Utilize basic html/css code to customize online presence to match branding guidelines.
Familiarity with peso model of communications.
Experience with html/css.
Experience supervising other employees.
Salary and benefits
The marketing manager is a full-time position, available immediatelyThe salary for this position ranges from
$42k - $52kBenefits include fully paid:
Gold medical insurance plan
Dental insurance
Life insurance
Short and long-term disability insurance
Ad&d insurance
3% matching simple ira after 2 years employment
Annually,15 days of vacation,12 days of pto,1 floating holiday, and 1 community service day
An average of 21-28 days of holiday office closures per year
Macbook pro laptop with keyboard, trackpad with additional dell screen, an ipad and apple pencil
Work from home optional
Supportive and empowering work environment/culture
Opportunity for advancement in the organization
The interview process:
The interview process will include a response (in the format of your choice) to three questions which will be emailed to you at the time of your application, and at least two interviewsDepending upon the location of the candidates, interviews may be held in person or virtuallyCandidates who advance to the second interview will be asked for references, and references will be checked at that time.
Physical demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1Speaking/hearing ability sufficient to communicate effectively by phone/in person at normal volumes.
2Vision adequate to read correspondence, computer screen, forms, etcDue to long periods of time sitting in front of computer or screen.
3Ability to lift and carry event supplies and materials.
Comments:
This description is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this jobIt is not an exhaustive list of all duties, responsibilities and requirements.
Job type: full-time
Pay: $42,000.00 - $52,000.00 per year
Covid-19 considerations:
In the central texas and houston offices, all employees are required to wear a mask and must show proof of vaccinationWorking from home is optional.
Experience:
Marketing: 3 years (required)
Work location: multiple locations
